The Knowledge Corner

(Minus the Dust)

Our blog serves up digital insights, marketing trends and educational stories designed to fuel your next big move.
The Knowledge Corner

SMS & Email Marketing

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Developing a Successful Email Marketing Strategy

Email marketing can be an exceptionally successful digital marketing strategy if it is executed correctly. However, it should be said that crafting a good email marketing strategy is an art. This is why we have decided to give you a step-by-step breakdown of how you can create your own successful email marketing campaign. What is […]

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Email Marketing in South Africa: Important Tips and Tricks

Email Marketing in South Africa is a popular and effective way of marketing your products to potential and existing customers. They can bring in a lot of business if done correctly and are not as expensive as other marketing methods. Why You Need an Email Marketing Strategy in South Africa Coming up with and implementing […]

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Do You Still Need An Email Marketing Strategy For 2021 In South Africa?

In 2021, email marketing will still be commonly used, and will still be a very effective type of digital marketing. Even though email has existed since 1960, it gained mass use and popularity between 1990 and 1995. Since the popularity of email has grown to the point where almost all internet users have an email […]

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Conquer Your Email Marketing Goals with Personalised Proficiency

Email marketing goals are an essential part of any successful marketing strategy. It is the backbone of effective communication with your target audience and can significantly impact your business’s overall success. Personalised proficiency takes this one step further, allowing you to stand out from the competition and achieve your email marketing goals with ease. Understanding […]

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5 Local Advertising Campaigns You Should Consider

Local advertising aims to target a specific audience in a specific location. This type of advertising is beneficial for businesses that operate in a particular area and want to reach potential customers nearby. Having appropriate local advertising campaigns can help businesses to increase their customer base, brand awareness, and sales. So, do you want your […]

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4 Reasons You Need A Corporate Newsletter

Even though there are countless different mediums for marketing, corporate newsletters have stood the test of time for valid reasons. In this blog post, we will explore the top 4 reasons your company needs to send out a corporate newsletter. What Is A Corporate Newsletter? A corporate newsletter is a communication tool that is distributed […]

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Revamp SMS and Email Marketing Strategies: Top Five Tips

SMS and Email Marketing have been integral parts of the marketing strategy for businesses worldwide. Although social media marketing has gained popularity in recent years, SMS and Email Marketing still remain effective ways to reach out to potential customers. With this said, you need to revamp your SMS and Email marketing strategies if yours aren’t […]

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The Importance of PoPI Compliance

Personal information is valuable and sensitive data, which if compromised can cause serious harm to individuals. The importance of PoPi Compliance cannot be overstated, as it aims to protect such information from being misused or exploited. In this article, we’ll discuss the Popi Act, its importance, ensuring business compliance, and the link between digital marketing […]

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