The Knowledge Corner

(Minus the Dust)

Our blog serves up digital insights, marketing trends and educational stories designed to fuel your next big move.
The Knowledge Corner
vibe coding

What is Vibe Coding? And is AI Making Developers Obsolete?

There’s a new kid on the block and it’s shaking things up. The rapid rise of artificial intelligence has introduced a new concept: vibe coding. It sounds cool, maybe a little mystical, but what does it actually mean? Is it really possible to build a functional website just by describing a “vibe”? This article will […]

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Social Commerce

What Is Social Commerce? Guide For SA Businesses

What Is Social Commerce & Does Your Business Need It? Your customers are scrolling through Instagram, watching TikTok videos and chatting with friends on Facebook. And somewhere between those cat videos and holiday photos, they’re discovering products and making purchases without ever leaving their favourite apps. Welcome to the world of social commerce, where the […]

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Two people sitting in a web development agency environment.

What To Look For In A Web Development Agency | Starbright

So, you’re on the hunt for a web development agency… With countless agencies across South Africa promising the moon and stars, choosing the right one can feel overwhelming. Some will dazzle you with fancy designs, while others will throw around technical jargon that sounds impressive but means nothing. It’s important to note that your website […]

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how to prepare your website for black friday traffic

How to Prepare Your Website for Black Friday Traffic

Your Website Won’t Survive Black Friday (Unless You Read This) Black Friday is coming, and your website is about to face its biggest test of the year. Picture this: thousands of eager shoppers hitting your site at once, credit cards ready, only to find… nothing. A blank screen. Error messages. The dreaded spinning wheel of […]

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black friday marketing

Black Friday Marketing | Unique Tips & Strategies

Black Friday isn’t just another shopping day. It’s the Rugby World Cup of retail. For South African business owners, it’s a golden opportunity to boost sales, attract new customers and outshine competitors. But with all the hype and chaos, knowing what actually works can be overwhelming. That’s why we offer you practical, results-driven Black Friday […]

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What is the difference between google ads and seo

What’s The Difference Between Google Ads And SEO?

When you need an answer, where’s the first place you go? If you’re like billions of other people, you head straight to Google. The search engine giant processes over 8.5 billion searches every single day. That’s a massive audience of potential customers looking for products and services just like yours. To get your business in […]

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local seo services

Local SEO Services: The Often-Overlooked SEO Strategy

Ever wondered why some businesses appear at the top of Google when you search “pizza near me” while others remain invisible? The secret lies in local SEO services. A powerful strategy that many businesses still ignore. SEO has evolved significantly over the years, becoming essential for any business wanting online visibility. But here’s what many […]

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digital marketing strategies for engineering firms

Digital Marketing Strategies That Actually Work for Engineering Firms

Your competitors aren’t just building bridges and designing structures anymore. They’re building digital empires. While you’re perfecting your latest project, they’re investing in SEO, sharing industry insights on LinkedIn, and capturing leads through Google Ads. South Africa’s digital landscape is expanding rapidly, with internet penetration reaching 74% in 2024. Your potential clients are online, researching […]

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how to generate fresh leads

Fresh Season, Fresh Leads: How To Generate Fresh Leads

Spring has arrived in South Africa, and with it comes a renewed sense of energy and opportunity. As we head into the final stretch of the year, businesses are ramping up their efforts to hit annual targets and set themselves up for success. The question is: are you ready to capitalise on this momentum and […]

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digital marketing for IT companies

Digital Marketing For IT Companies | Yes or No?

Should IT companies invest in digital marketing? You might think your services sell themselves. After all, businesses need IT support and word of mouth has worked for years. Perhaps you believe your technical expertise speaks louder than any marketing campaign ever could. But, here’s the reality check:  5.65 billion people globally (that’s more than half […]

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