Social Media Marketing Articles

TL;DR: Meta One is Meta’s new subscription service for Instagram, Facebook and WhatsApp, offering extra AI tools, expression features and professional perks for creators and businesses. Plans range from $2.99 to $499 a month, and the core Meta apps (including Meta AI) stay free. Here’s what Pretoria business owners need to know before signing up. […]

Quick answer: AI can speed up social media design and cut costs, but it comes with real trade-offs. Meta now automatically labels AI-generated ad content with an “AI info” marker, and research shows 52% of consumers disengage when they suspect content is AI-made. The smartest approach blends AI’s speed with a human designer’s creativity and […]

TL;DR: Hashtags no longer drive reach on social media. Platforms like Instagram and TikTok now read your spoken words, on-screen text and captions to surface content in their search bars. To get discovered, optimise your content with real keywords your audience actually types. Picture the scene: you’ve just spent fifteen minutes hunting down the “perfect” […]

You spend an hour crafting the perfect Instagram post, hit publish, and wait. And wait. A few hours go by, and the only like comes from your mum. If you are running your own business in South Africa, you already have a million things on your plate. Spending your precious time creating social content that […]

What Is Social Commerce & Does Your Business Need It? Your customers are scrolling through Instagram, watching TikTok videos and chatting with friends on Facebook. And somewhere between those cat videos and holiday photos, they’re discovering products and making purchases without ever leaving their favourite apps. Welcome to the world of social commerce, where the […]

How To Launch Your Brand On Social Media Are you ready to launch your brand on social media but don’t know where to start? We can help! Many businesses struggle to create the right level of excitement and establish a strong foundation when entering the social media space. Social media marketing has become essential for […]

Big changes are on the horizon for the Instagram and Google partnership. Starting from 10 July 2025, Instagram’s content will become indexable by Google, opening up a world of possibilities. But it also raises questions about privacy, visibility, and what this means for businesses and creators. This article unpacks everything you need to know and […]

Social media has come a long way from its early days of just connecting friends and family. Now, platforms like Instagram, Facebook, and TikTok are thriving marketplaces where thousands of businesses sell products and services daily. The rise of e-commerce social media marketing has transformed the way businesses reach customers, combining brand visibility with direct […]

Social media isn’t just where people scroll for memes or share vacation pictures anymore. It is a space where businesses can thrive. Think about it. How often do you check a product’s Instagram before deciding whether to buy it? Or stumble across a new restaurant because its Facebook post popped up on your feed? That’s […]

Facebook’s growth has been growing at a rapid pace over the past decade. With almost 3 billion users worldwide, it is an excellent social media platform for businesses to tap into. Facebook’s algorithm constantly changing, and it can be challenging for businesses and their marketing efforts to keep up and see results. However, with the […]