What Is Social Commerce & Does Your Business Need It? Your customers are scrolling through Instagram, watching TikTok videos and chatting with friends on Facebook. And somewhere between those cat videos and holiday photos, they’re discovering products and making purchases without ever leaving their favourite apps. Welcome to the world of social commerce, where the […]
How To Launch Your Brand On Social Media Are you ready to launch your brand on social media but don’t know where to start? We can help! Many businesses struggle to create the right level of excitement and establish a strong foundation when entering the social media space. Social media marketing has become essential for […]
Big changes are on the horizon for the Instagram and Google partnership. Starting from 10 July 2025, Instagram’s content will become indexable by Google, opening up a world of possibilities. But it also raises questions about privacy, visibility, and what this means for businesses and creators. This article unpacks everything you need to know and […]
Social media has come a long way from its early days of just connecting friends and family. Now, platforms like Instagram, Facebook, and TikTok are thriving marketplaces where thousands of businesses sell products and services daily. The rise of e-commerce social media marketing has transformed the way businesses reach customers, combining brand visibility with direct […]
Social media isn’t just where people scroll for memes or share vacation pictures anymore. It is a space where businesses can thrive. Think about it. How often do you check a product’s Instagram before deciding whether to buy it? Or stumble across a new restaurant because its Facebook post popped up on your feed? That’s […]
Facebook’s growth has been growing at a rapid pace over the past decade. With almost 3 billion users worldwide, it is an excellent social media platform for businesses to tap into. Facebook’s algorithm constantly changing, and it can be challenging for businesses and their marketing efforts to keep up and see results. However, with the […]
The ancient Egyptians invented the first calendar over 5,000 years ago—because even back then, they knew that keeping track of important events was key to avoiding awkward “What day is it?” moments! Fast forward to today, and calendars—whether printed or digital—are still our trusty sidekicks, hanging in kitchens, lounging on office desks, and proudly open […]
Social media marketing has opened a treasure trove of opportunities for businesses. Between 2018 and 2022, about 81% of companies jumped on the Facebook bandwagon, 80% networked like pros on LinkedIn, and 61% snapped their way to success on Instagram. With these numbers in mind, how can a business stand out and make a significant […]
Google ads vs. Facebook ads – both paid advertising but with different purposes and approaches. Which one of these paid advertising tools will suit your business’ marketing needs the best? Are you looking for more traffic or higher conversions? Let’s dive into the similarities and differences between Google Ads and Facebook Ads to help you […]
Social media marketing mistakes – are you making them? do you know what they are? can you avoid them? If you’re wondering about your business’s social media marketing strategy and whether it’s effective, it’s important to take a step back and evaluate your approach. Social media has become an essential tool for businesses of all […]