Every time you check your Facebook page the Facebook algorithm determines which posts you see and in what sequence you see them in. In other words, rather than displaying every possible Facebook post in chronological order, the Facebook algorithm analyses each post assigns a score to it and then presents it in a descending order of interest for each specific user. Although we don’t know exactly how the Facebook algorithm selects what to show the public and what not to show them, we do know that, like all social media algorithms, one of its main objectives is to keep users scrolling so that they see more ads.
Changes in the Facebook Algorithm
Facebook is constantly in the midst of implementing algorithm changes. The purpose of these adjustments is to reduce the spread of inaccurate and controversial viewpoints on Facebook. Facebook’s goal is to ensure that people receive material that matches their own thoughts and viewpoints, as well as to identify ways to counteract any possible misuse of the platform. The algorithm updates make it more difficult for the platform to be exploited for the purpose of deceiving users and spreading incorrect information like fake news.
How the Facebook Algorithm Works in 2022
Starbright has compiled a list of strategies for beating the Facebook algorithm in 2022 in order to execute effective social media marketing campaigns and improve engagement and leads.
Engage with Your Audience
Engaging means communicating or interacting with your followers, either on your post or on theirs. You won’t have a good fan base if you do not interact from your account to grasp your followers’ preferences, likes, and dislikes. Interaction aids comprehension and comprehension aids in the gain of a large number of followers!
Post Short Engaging Videos
The most essential thing to remember when creating a video to market your product, business, or service is to do it properly and with an entertaining twist. However, if your videos are too long, potential customers will become bored and leave without watching. To capture your audience’s interest, try making short videos that focus on your topic in an engaging and interesting way.
Timing is Everything
Before you post any content on Facebook, you should consider the best or most appropriate time to do so. It is vital to post the content at the appropriate time to ensure that you have access to maximum potential viewers. Research the best time to post on Facebook through analytics. The more users see and interact with your posts as soon as it’s posted, the more they will be suggested to other potential viewers. As a business owner, social media and its constant changes can be daunting and difficult to navigate. That’s why we’re here to help.
Contact Starbright for all your digital marketing needs, and we’ll figure out the algorithms for you!
