What makes a good logo? Is it the design, the colour, or something else? This is a question that every business owner asks while staring at a blank canvas, hoping for a stroke of luck. Creating the perfect logo is a bit like cooking the perfect spaghetti sauce – there is a blend of creativity, […]
Business cards. Are they really still a thing in this digital age? Absolutely! In fact, business cards are still a vital tool for networking and making connections in the business world. But with so many businesses competing for attention, it’s important to design a business card that stands out from the rest. But how do […]
Nowadays, more graphic design tools are available than ever before. In the past, graphic designers (professionals and newbies alike) had to pick from a handful of options. Luckily, thanks to technology, the number of graphic design tools has increased substantially. But with so many options to choose from, which ones are the best? Let’s have […]
Do you want to create a user persona but don’t know how and where to start? This article is for you. User personas, especially in the UX industry, are of the utmost importance. They help UX/UI designers, developers, and other team members better understand who to target. Without a detailed review of user personas, hitting […]
Graphic design is not just a job—it’s an art form. It has the incredible ability to express emotions, ideas, and concepts in ways that words alone can’t. These ideas are visually presented in seven different types of graphic design. So, let’s dive in and explore each type one by one. Before we dive in, let’s […]
The term graphic design can mean different things to different people. Some people view it as a means to create visuals that communicate a message, while others may think of it as an art form used to express emotion. But regardless of how you interpret the term, one thing is for certain – graphic design […]
Nostalgia marketing skyrocketed in 2020 as everyone was suddenly longing for a time where they could leave their homes, connect with friends and family, and be stimulated by more than just a screen, or a new banana bread recipe. The coronavirus pandemic caused the timeframe of nostalgia to move from many years ago, to a […]
Google Data Studio launched its beta mode in 2018, giving digital marketers a free data visualisation and reporting tool that connects various data sources to create visually appealing reports. With the different integration plugins available, digital marketing professionals can now create interactive dashboards. Data Studio dashboards can capture key insights into campaign performance across all […]
Like most things, if the cost of something is too good to be true, it usually is. The same goes for website design. A website is essentially the first point where your potential customers get a glimpse of who you are and what you do. Even if they’ve heard about you via word of mouth, […]
As we welcome the New Year, many individuals and businesses seek to reinvent themselves. This may come in the form of resolutions which pursue the transformation of different elements and aspects, such as appearance, service offerings, voice and tone, or even reinventing an entire brand. Before you jump on the “New Year, New You” bandwagon, […]