Social media training for businesses has become an essential part of a successful marketing strategy. Without proper knowledge and ‘know-how’ of the social media world, businesses are at risk of missing out on a lot of opportunities! If you’re a business owner who wants to invest in social media training either for yourself or your […]
Your website runs successfully, you have a product or service that has been well received by your target market, and now you’re looking to expand your online reach. Where do you start? Social media, of course! But how do you choose the right social media platform for your business? Read on to find out how […]
Evolution – a term coined by Charles Darwin, has become synonymous with change and progress. And in the world of marketing, evolution is a constant occurrence. One of the most significant changes that have taken place over the years is in the realm of social media marketing. Where did it begin? And what lies ahead? […]
If you’re not using social media marketing as a marketing tool, you’re missing out on a lot of potential customers. According to Datareportal, 26 million South Africans use social media, that’s 43% of the total population. And it’s not just South Africa, as 4.8 billion people worldwide also use social media, which is 60% of […]
Social media was once a way to connect with friends and share events about your life. However, it has evolved into a full-blown marketing platform that should be used by every business. No matter your industry, product, or service, there is a social media platform that will suit your needs and contain your target audience. […]
Social media is no longer a platform on which we share photos and stories to connect with our friends and family. It has become a business promotional platform that is used to increase brand awareness and sales. With this shift, social media management and marketing has become a career for many in the digital marketing […]
Social media has become more than just a social network on which one shares photos of weekend outings and family gatherings. It has become a fantastic marketing platform through which you can build your business. In this article, we will discuss the benefits of social media and how to use it for marketing purposes. Benefits […]
If you are looking at implementing a digital marketing strategy then social media marketing should be at the forefront of your efforts. Social media marketing can drastically increase your sales and consequently your revenue; however, it is not as easy as it seems. In order to succeed, there needs to be a lot of research, […]
Have you ever stopped to think about who your ads are really talking to? It is not to you or your business but to your target audience. In the dynamic world of advertising, knowing the “types of target audiences in advertising” is essential. From college students glued to their phones to busy parents juggling schedules, […]
Social media reach has been a hot topic of conversation for digital marketers, and at the centre of this topic is the decline in social media organic reach in 2022. For small businesses, this has been quite a blow to the budget, as most of them don’t have massive amounts of money to spend on […]