Even though there are countless different mediums for marketing, corporate newsletters have stood the test of time for valid reasons. In this blog post, we will explore the top 4 reasons your company needs to send out a corporate newsletter.
What Is A Corporate Newsletter?
A corporate newsletter is a communication tool that is distributed regularly to employees, stakeholders, and/or customers of a company. It contains updates, news, and information about company activities, achievements, and upcoming events.
Why Do You Need A Corporate Newsletter?
If your company does not send out a newsletter, you might miss some great opportunities. Here are the four reasons why a corporate newsletter is essential for your business:
Maintain Relationships With Clients
Corporate newsletters tell your clients that you are still thinking of them even when they are not currently using your product or service. And who knows, they might need your services again in the future.
By sending out newsletters, you are keeping them informed about new products or services that your company is offering and reminding them of what they loved about your company in the first place.
Just a side note: just remember to give your customers the option to unsubscribe from your company newsletter if they wish to. And NEVER automatically sign customers up. You are breaking the law by not giving them the choice.
Drive Traffic To Your Website
Apart from the basic SEO practices, there are other ways to drive traffic to your website, and corporate newsletters are a great way to do so.
When you include links to your company's website or blog in your newsletter, you are encouraging readers to click through and explore more about your company. And if they find the information valuable, they may even share it with others, thus increasing your reach.
Specials, promotions, competitions, and discounts are just some of the ways to drive sales through newsletters. If you showcase your products or services creatively and engagingly, your customers will be more likely to make a purchase.
You can also use newsletters as a way to upsell or cross-sell products by showcasing related items that your customers might be interested in. Plus, by including direct links to the products, you are making it easy for them to purchase.
Build Your Company's Brand
The brand name of your company is crucial in the world of business, and a corporate newsletter can help boost your brand's image. Not only does it keep your customers informed about your company, but you can also use it as a platform to showcase any achievements, awards or positive reviews that your company has received.
You can also use newsletters as a way to share the story behind your company and its values. For example, if your company values sustainability, you can use the newsletter to highlight any environmentally friendly initiatives or projects that your company is involved in.
Start Sending Corporate Newsletters Today!
As you can see, there are many benefits to having a corporate newsletter. If you want to see these benefits within your company, don't wait any longer and start sending newsletters today!
At Starbright, we have a professional team of copywriters, graphic designers and email marketers who can help you create engaging and informative newsletters. Contact us today to learn more about our email & SMS marketing services.