SMS and Email Marketing have been integral parts of the marketing strategy for businesses worldwide. Although social media marketing has gained popularity in recent years, SMS and Email Marketing still remain effective ways to reach out to potential customers. With this said, you need to revamp your SMS and Email marketing strategies if yours aren't working as well as they should.
In this article, we will discuss the top five tips to revamp your SMS and Email Marketing strategies.
Why Is SMS and Email Marketing Still Important?
Email and SMS marketing still bring a variety of other benefits that other marketing tools, such as social media, paid advertising, and content marketing, cannot provide. Here are some of the benefits of using Email and SMS marketing:
- Personalised campaigns: You can deliver personalised campaigns to your clients. Whether it is a newsletter showcasing your newest products or an end-of-the-year promotion, you can create a more personal touch by sending it through SMS or Email.
- Immediate and timely messaging: Emails and SMSs are almost sent immediately, and this gives you an opportunity to connect with your customers in real time. You can send out flash sales, event reminders, or any other time-sensitive information instantly.
- Wider reach: Almost everyone has an email address or a mobile phone these days, but not all of them have social media accounts. By using SMS and Email marketing, you can reach a larger audience, including those who are not active on social media platforms.
- Cost-effective: Compared to other forms of marketing, SMS and Email marketing are relatively affordable. You don't have to spend money on printing flyers or renting billboards – all you need is an email list, an email template, and a phone number database.
These are just some of the benefits that clearly show why SMS and Email marketing are still relevant today.
5 Tips To Improve Your SMS & Email Marketing Strategies
1. Apply Segmentation and Analytics Practices
Segmentation and analytics practices are among the most effective ways to improve your SMS and email marketing strategies. It allows you to group your subscribers into different categories based on their interests, behaviour, or preferences.
2. Get Creative
Out-of-the-box email and SMS campaigns leave a lasting impact on people. For example, if you are a fashion brand, you can send out an SMS or email showcasing your newest products in the form of a fashion lookbook.
If you want to be more creative, focus on the following factors:
- Ensure content is informative and useful.
- Add visual content like images, videos, and infographics.
- Make it brief and to the point.
- Create an appealing subject line.
- Use a friendly email address.
- Share links to your website.
- Provide interesting offerings, facts, and news.
- Offer discounts, sales and gift hampers.
3. Improve Customer Service
The demand for instant solutions is increasing by the day. People do not want to wait for an email response or to speak to a customer service representative on the phone. As a result, many businesses are now using SMS and Email as a means of providing quick and efficient customer service.
You can:
- Send automated SMS responses to commonly asked questions.
- Use personalised emails to address specific customer issues.
- Provide links to FAQs on your website via SMS or email.
- Offer a direct line for customers to reach out to you via SMS or email for immediate assistance.
4. Integrate Social Media Buttons & Sharing Options
Social media has become an integral part of most people's lives, so it only makes sense to integrate your social media platforms into your SMS and Email marketing strategies. Social media buttons make it easier for people to follow your brand on various platforms and also allow for easy sharing of your content, which can lead to increased reach and potential customers.
5. Choose A Catchy Email Template & Design
Your email needs to catch a reader's eye and stand out from the numerous other emails in their inbox. This is where choosing a catchy email template and design comes into play. Don't be afraid to get creative and use eye-catching graphics, fonts, and colours to make your email visually appealing. However, it's important to ensure that your chosen design still aligns with your brand's overall aesthetic.
If this is not up your alley, hire graphic design services to help create a professional and visually appealing email template.
Revamp Your SMS And Email Strategies Today!
By following these 5 tips, you're sure to revamp your SMS and Email marketing strategies for the better. And if you ever need help, hire our email and SMS marketing services here at Starbright!
Don't fall behind because of outdated marketing strategies. Invest in SMS and Email marketing, and watch your business thrive!