The Knowledge Corner

(Minus the Dust)

Our blog serves up digital insights, marketing trends and educational stories designed to fuel your next big move.
The Knowledge Corner
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Revamp SMS and Email Marketing Strategies: Top Five Tips

SMS and Email Marketing have been integral parts of the marketing strategy for businesses worldwide. Although social media marketing has gained popularity in recent years, SMS and Email Marketing still remain effective ways to reach out to potential customers. With this said, you need to revamp your SMS and Email marketing strategies if yours aren’t […]

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What is a Google Premier Partner?

Google Partners is a Google program for digital marketing agencies and other professional online consultants who manage Google ads accounts. A Google Premier Partner, on the other hand, is a step higher. In this article, we will explore what it takes to become a Premier Partner and why it benefits businesses. What Is A Google […]

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5 THINGS YOU DIDN’T KNOW ABOUT PROFESSIONAL COPYWRITERS

Many people who have a basic grasp of English think that they can take on the job of a copywriter. Professional copywriters, however, have a lot more skill than simply putting words together on a page. General Knowledge is A Must Professional copywriters know a lot about a lot because of the variety of subjects […]

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The Importance of PoPI Compliance

Personal information is valuable and sensitive data, which if compromised can cause serious harm to individuals. The importance of PoPi Compliance cannot be overstated, as it aims to protect such information from being misused or exploited. In this article, we’ll discuss the Popi Act, its importance, ensuring business compliance, and the link between digital marketing […]

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How to Use Instagram for Business

Instagram is a social media platform that allows for the sharing of pictures, videos, stories and advertisements. Most businesses use Instagram to showcase their products or services in a visually appealing way, helping them to connect with their audience, while creating brand awareness. There are a few easy ways to use Instagram as an additional […]

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User Experience (UX) Explained

We’ve recently decided to start focusing on website usability improvements based on User Experience (best known as UX) audits. Our Managing Director, Wayne Swart, interviewed South Africa’s leading UX Specialist, and co-author of UX for the Web – Build websites for user experience and usability Marli Ritter, to learn more about User Experience. As a […]

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The Best Web Development Tools Behind Incredible Websites

Best Web Development Tools Behind Incredible Websites Websites aren’t built out of thin air. Behind every seamless user experience and eye-catching design, there’s a developer using a specific set of tools and code to bring it all to life. Ever wondered what those tools are? This blog post will give you a tour of the […]

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