Content marketing is a vital part of digital marketing. These days, many marketers are failing to get content marketing right; this is because their focus is not on understanding the customer’s desires when creating their marketing strategies. If you want to focus on customer retention, loyalty and, above all, their happiness, you must create a […]
It can be quite a downer to log onto your social media business page, only to find that you’ve lost followers and your overall engagement has dropped. Why would this be happening? What have you done wrong? There are a few reasons why people unfollow social media pages They Don’t Like Your Content This is […]
What is social media if not a constant opportunity to share? Knowing what to post on which platforms makes all the difference, though. Here are a few useful tips and tricks for the kinds of posts that work best on three social media platforms. Facebook Post Tips Keep things positive: people respond to positivity, and […]
When it comes to using social media and networking successfully, each platform has its own style, or voice if you want to call it that. LinkedIn, in particular has a powerful way of growing your audience and ultimately, your business – if used correctly. Fortunately, sharing and creating content for LinkedIn is now possible, however, […]
Even though there are countless different mediums for marketing, corporate newsletters have stood the test of time for valid reasons. In this blog post, we will explore the top 4 reasons your company needs to send out a corporate newsletter. What Is A Corporate Newsletter? A corporate newsletter is a communication tool that is distributed […]
You might still think that having a website is something that only big companies and businesses need. After all, you might reason if you’re just starting out or running a small business, your social media pages can do the job of promoting your brand and reaching potential customers. But here’s the thing – a professional […]
The first time I realised that people have a misconception about copywriting was when I told my friend about my new job. Confusion seeped across his face: “Oh, I always thought you liked languages, I never knew you were into law”. I quickly took on the same look of confusion, so much so that we […]
Before we start answering whether or not Google AdWords advertising is the best digital marketing strategy a business needs; let’s look at what Google Advertising is. Many business owners are familiar with Google Search Advertising, where they can bid on specific keywords and have their business ads appear: But Google offers more than just Search […]
Every social media marketing team needs a set of tools to make life just a little bit easier. With lists and lists of information, client meetings, deadlines, and content creation, the right social media tools can be a game changer. Read this article to know which social media tools you shouldn’t miss out on. Canva […]
As a social media trainer, one of the things I get asked about the most is how to make the most out of LinkedIn for business. Boosting your LinkedIn engagement can be simple, for both your personal and LinkedIn business pages. Make Sure Your Updates Are Public Making your updates public means that your posts […]