Cutting costs and keeping budgets in line is a crucial exercise for any business. That is why I’m never surprised when potential clients balk at the idea of ongoing SEO, or having to pay monthly for SEO. But you will have optimised my website, why won’t that let me rank number one on Google?” The […]
While social media has been at the forefront of the digital age for a long time now, 2020 was definitely a year to appreciate the value of staying connected through each channel. With social distancing measures and an onset of very big lifestyle changes, many people turned to social media to share thoughts and feelings, […]
Just like with any service offering, digital marketing prices will differ according to your needs; the same applies to SEO. There are different SEO packages that you can choose from, each one involving alternate levels, and amounts of work. Getting a package that works for you is imperative for fitting your budget and your unique […]
Even though the term “content marketing” has consistently grown in popularity since around 2010, it’s not a new concept. We’ve always had content marketing; the iterations of it has just changed over the generations. Even though it keeps changing, the fundamentals remain the same. What is Content Marketing? The main difference between traditional marketing and […]
SEO is a cornerstone for most digital marketing strategies. Google is where most customers start their research when looking for a product or a service, and that is why an SEO expert is such a valuable resource to any business that is trying to gain more traffic from search engines. Everyone understands how valuable page-one […]
If you want a website and you can’t do it yourself, chances are that you are looking for web design services. You know what you are looking for, but at the same time, you don’t really know. Before you run back to Google to type in “affordable website design packages” let’s help you out by […]
When businesses and consumers think about Google Ads, they typically think about Google Search campaigns (where a user types in a search phrase and an ad pops up). As such, when they think about a Google Ads agency, or Google Ads specialist, they think that Search Advertising campaigns is all that we can offer. Google […]
In 2021, email marketing will still be commonly used, and will still be a very effective type of digital marketing. Even though email has existed since 1960, it gained mass use and popularity between 1990 and 1995. Since the popularity of email has grown to the point where almost all internet users have an email […]
Although search engine optimisation is not rocket science, there are many people out there that do not understand the basics of SEO at all. That is where SEO companies and SEO specialists come in. Unfortunately, the lack of understanding of SEO can often lead to misconceptions regarding what an SEO can, and cannot, do. If […]
Receiving a Google Ads report from your Google Ads agency can flood you with dread. Not because of the campaign performance metrics, but because of the sheer amount of information you need to process. Thankfully, understanding reports boils down to knowing what some of the concepts mean and how the metrics can influence each other. […]