Pinterest is a social media platform that has incredible potential for building brand awareness and customer generation. Pinterest is a little older than Instagram (which is also a great platform for visual marketing and lead generation) but has a more direct functionality for visitors to go directly to your site. It’s a convenient app that […]

One day there was a sudden shift. My father-in-law suddenly started Googling everything on his phone. Something that has been second nature for me (using Google daily) since my late teens, suddenly became a knee-jerk reaction to most questions my father-in-law faced. And there I was watching him Google, and I could not help but […]

With the ever-evolving internet solutions, you might find yourself wondering which cloud platform you want to host your email on. With so many options available, it can be intimidating to try to find the correct solution for your business. So before you, Google “Can Google host my domain email?” let’s take a look at what […]

Content marketing has been around since 1732, more than two centuries before the internet, search engines, and social media. But the concept of creating branded content to promote your business didn’t take off until 1888 and 1895, when John & Johnson and John Deere launched magazines to educate their customers, without overtly selling products on […]

Whether you are social media platform savvy, or a complete beginner, a social media short course can be highly beneficial. All the available social media platforms are constantly evolving and changing, from changing ad types and budget planning to trends for posts, stories, reels, social media challenges, and much more. Because of its popularity, businesses […]

Marketing your business on social media is quite challenging. If it is not setting up content plans, it is running ad campaigns that convert, and if it is not creating eye-catching graphics, it is building audiences. What a mouth full and that’s not even all there is to it. This is why many business owners […]

Google Data Studio launched its beta mode in 2018, giving digital marketers a free data visualisation and reporting tool that connects various data sources to create visually appealing reports. With the different integration plugins available, digital marketing professionals can now create interactive dashboards. Data Studio dashboards can capture key insights into campaign performance across all […]

As a small business owner, it is vital that you have an online presence and a digital marketing strategy to promote your business. Many businesses in South Africa are falling behind when it comes to digital marketing, and with our current economic state, they cannot afford to do so. To help you get the ball […]

Just like with any service offering, digital marketing prices will differ according to your needs; the same applies to SEO. There are different SEO packages that you can choose from, each one involving alternate levels, and amounts of work. Getting a package that works for you is imperative for fitting your budget and your unique […]

Google is constantly expanding and changing its offerings and, as of the 6th of October 2020, they made some fresh changes to G Suite! G Suite has changed its name to “Google Workspace” – so what does this mean for users? The name change accompanies changes to prices and product experience, alongside new offerings. There […]