Digital marketing in South Africa makes use of international principles to generate leads and increase brand awareness. The principles are: content marketing, search engine optimisation, social media, and Google paid advertising channels. There are, however, three key areas in which digital marketing in South Africa differs which present unique opportunities for local businesses. 1. Less […]

Our SEO Specialist gave us some insight into content marketing in South Africa, showing the importance of having a blog for effective SEO and content marketing purposes. “A blog may seem a bit archaic in the age of video and infographics, but it is still imperative for boosting your SEO value, and thus, your presence […]

Starbright is a multi-faceted digital marketing company that offers specialised web design and development services, adding more value at each step of the process. Every company’s web design process differs, so we’re going to shed some light on OUR process, from start to “Wow, my website is AWESOME!” Let’s face it, from hiring people to […]

Boosting social media posts should be part of your social media marketing strategy and budget, and there are multiple reasons why. Every social media platform is different, so it’s important to cater to each one’s requirements accordingly.   With social media being a key player in digital marketing efforts, wondering how to do social media […]

Google Ads campaigns and the respective ad formats present various opportunities for business owners to reach their ideal audiences. You’ve likely seen them on Google search results, websites, apps, YouTube and Google Maps. Understanding the different Google Ad formats, and how they can help drive your business goals, will ensure that you get the desired […]

If you’re looking for SEO services for your website, chances are, you’ve run into SEO packages. SEO packages are varying combinations of SEO services set at differing prices depending on the amount of work that will be involved. Oftentimes SEO packages can be confusing, intimidating and expensive if you don’t have any SEO experience yourself. […]

With lockdown being enforced on 20% of the world’s population, many businesses started feeling it on their bottom line and are subsequently cutting their SEO and PPC marketing budgets. With the uncertainty of the extent to which lockdown measures will be eased, there are many who question whether SEO and Google Ads (PPC) should still […]

By now every business (whether in its infancy or well-established) has heard about the benefits of digital marketing. Where there is smoke, there is fire, and digital marketing is something you need to warm up to if you haven’t already. Having a good digital marketing strategy will help your business to grow consistently; a formula […]

Everybody knows that you must have a website in order to compete. In fact, many businesses have a website as their primary source of revenue. But a website is not just about a pretty design and some contact information. It needs content that speaks to your target audience and convinces them to click, buy or […]

Most digital-savvy businesses understand the value of SEO and have implemented SEO strategies. However, the unique online landscape of South Africa requires businesses to take a different approach to their SEO efforts. Here are some SEO tips for South African businesses looking to appear higher on search engine result pages: 1. Localise Your Keywords While targeting popular global […]