A custom website is a website that is built from scratch. This means no templates or pre-existing designs. The website is tailored specifically to the needs and preferences of a client. The online battle between companies is fierce, and having a customised website specifically designed for your products or services can give you an edge […]
Website content is what a user reads on a website. It includes the text, images, videos, and other media that make up the pages of a website. Without the content, users will not find you easily on the internet (for starters), and if they do, they will leave within seconds. A website without relevant and […]
Whether Instagram is important for business-to-consumer industries is a moot point. With over a billion monthly active users, the real question is, how do you promote your business on Instagram? But, first, let us recap why businesses should be active on Instagram. Here are 6 reasons why your business needs to be on Instagram: Instagram […]
Your unique selling point (USP) is exactly that – it’s unique. Your brand or company was established for a reason, and you need to be able to pinpoint that exact reason so you can ignite that passion in your potential customers. After all, if you don’t have an edge over your competition, what keeps your […]
COVID-19 has caused waves across the globe, and it seems that the effects are continuing to force changes to be made and mindsets to shift. Although this pandemic has created multiple challenges, humans are adaptable and will find ways to get around setbacks, and somehow emerge stronger – we always do. The important thing is […]
There are 1.75 billion websites out there and all of them are trying to get Google’s attention. This can often deter many small business owners from search engine optimisation (SEO) activities, because competing seems impossible. Fortunately, Google doesn’t just look at the size of your website or business. The search engine has evolved to take […]
New and existing Google Ads customers who run their ads have been getting calls from Google with recommendations on how to improve their account performance. One of the top recommendations being made is to set their bidding to “Automated Bidding”. Some say it works a treat, others aren’t too happy with the results. In this […]
Like most things, if the cost of something is too good to be true, it usually is. The same goes for website design. A website is essentially the first point where your potential customers get a glimpse of who you are and what you do. Even if they’ve heard about you via word of mouth, […]
Whether you’re an established company in search of upgrading your internal processes, or a new business looking for innovative tools to enhance productivity, G Suite is the way to go! G Suite offers multiple features that help simplify and optimise organisation and data sharing, no matter the size of your business. What Is G Suite? […]
In Google Ads Specialist Training you should learn the basics of how to run effective Google Ads for your own business from creation to the evaluation of your campaign’s performance. You need to know what to look for in a Google Ads Training Course. Then, once you have found the right one for you, this […]