Digital Marketing Articles | Page 6

Local advertising aims to target a specific audience in a specific location. This type of advertising is beneficial for businesses that operate in a particular area and want to reach potential customers nearby. Having appropriate local advertising campaigns can help businesses to increase their customer base, brand awareness, and sales. So, do you want your […]

If anyone has ever told you that Google Ads is best used for bigger businesses and organizations, you’ve heard wrong. The accurate and effective use of Google Ads for small businesses can certainly generate more traffic to your site while sticking to a budget. In order to optimise your Google Ads campaigns, remember to get […]

What is CPC or Cost-per-click? – a question that many businesses, marketers and digital advertising enthusiasts may ask. It’s a term that is often used in the world of online marketing and advertising, but what does it really mean? In this article, we will delve into the concept of CPC, its importance in digital marketing, […]

Influencer marketing, especially in South Africa, is growing by the day. With social media platforms such as Instagram and TikTok, industries (especially cosmetic retailers) are making big bucks by leveraging this form of marketing. Realistically, however, not every brand has the resources to snag an influencer – which is fine! As a business owner or […]

LinkedIn Paid Advertising: All You Need to Know Paid advertising on social media is a powerful way to reach your ideal customers where they spend their time. But what if your customers are professionals, executives, and decision-makers? You’ll find them on LinkedIn. If you’ve been wondering how to tap into this professional network to advertise […]

Before we even know it the year 2017 will be a thing of the past and we will be opening our arms to welcome what 2018 has in store. For us, in the social media department, this also means preparing fresh strategies and ideas for our clients for the upcoming year. So we did some […]

You may have accepted that you can’t advance in this day and age without social media and a digital presence, but you don’t really know where to start. We’re here to help. It is important to understand; how to use social media effectively, why you are using social media, and which platforms to use for […]

As any business owner knows, having a responsive and well-written website can mean the difference between bringing in business and sinking your ship – depending greatly on how credible you look. However, you may not be aware of some technical aspects needing implementation for creating a website worth reading, in which case you strongly need […]

Content marketing is a vital part of digital marketing. These days, many marketers are failing to get content marketing right; this is because their focus is not on understanding the customer’s desires when creating their marketing strategies.  If you want to focus on customer retention, loyalty and, above all, their happiness, you must create a […]

It can be quite a downer to log onto your social media business page, only to find that you’ve lost followers and your overall engagement has dropped. Why would this be happening? What have you done wrong? There are a few reasons why people unfollow social media pages They Don’t Like Your Content This is […]