Digital Marketing Articles | Page 4

Digital marketing, often referred to as online marketing, is the marketing of a brand, products, or services via the use of the Internet and other types of digital communication to interact with potential clients. Not only does this encompass email, social media, and web-based advertising, but it also covers text and multimedia messaging as a […]

Everywhere we go we see holiday lights twinkling and Christmas specials hanging in store windows, the festive season is in full swing! At the end of the year, we all feel the need to spoil ourselves a little and if your business doesn’t capitalise on this increase in demand, you lose out. How do you […]

We live in a digital age, and to run a successful business in this age, one needs to excel at digital marketing. An effective digital marketing campaign needs guidance and goals in order to perform well. This is where a digital marketing strategy comes in. A digital marketing strategy allows a business to define goals, […]

Content marketing has been around since 1732, more than two centuries before the internet, search engines, and social media. But the concept of creating branded content to promote your business didn’t take off until 1888 and 1895, when John & Johnson and John Deere launched magazines to educate their customers, without overtly selling products on […]

As a small business owner, it is vital that you have an online presence and a digital marketing strategy to promote your business. Many businesses in South Africa are falling behind when it comes to digital marketing, and with our current economic state, they cannot afford to do so. To help you get the ball […]

Even though the term “content marketing” has consistently grown in popularity since around 2010, it’s not a new concept. We’ve always had content marketing; the iterations of it has just changed over the generations. Even though it keeps changing, the fundamentals remain the same. What is Content Marketing? The main difference between traditional marketing and […]

When businesses and consumers think about Google Ads, they typically think about Google Search campaigns (where a user types in a search phrase and an ad pops up). As such, when they think about a Google Ads agency, or Google Ads specialist, they think that Search Advertising campaigns is all that we can offer. Google […]

Digital marketing in South Africa makes use of international principles to generate leads and increase brand awareness. The principles are: content marketing, search engine optimisation, social media, and Google paid advertising channels. There are, however, three key areas in which digital marketing in South Africa differs which present unique opportunities for local businesses. 1. Less […]

By now every business (whether in its infancy or well-established) has heard about the benefits of digital marketing. Where there is smoke, there is fire, and digital marketing is something you need to warm up to if you haven’t already. Having a good digital marketing strategy will help your business to grow consistently; a formula […]

Whether Instagram is important for business-to-consumer industries is a moot point. With over a billion monthly active users, the real question is, how do you promote your business on Instagram? But, first, let us recap why businesses should be active on Instagram. Here are 6 reasons why your business needs to be on Instagram: Instagram […]