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The Knowledge Corner

(Minus the Dust)

Our blog serves up digital insights, marketing trends and educational stories designed to fuel your next big move.
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SEO Content and Copywriting Articles | Page 8

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Oct 3, 2017

SEO Content & Copywriting: How To Keep Customers Happy Using Content Marketing

Content marketing is a vital part of digital marketing. These days, many marketers are failing to get content marketing right; this is because their focus is not on understanding the customer’s desires when creating their marketing strategies.  If you want to focus on customer retention, loyalty and, above all, their happiness, you must create a […]

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Oct 3, 2017

General Copywriting Misnomers and What We Really Do

The first time I realised that people have a misconception about copywriting was when I told my friend about my new job. Confusion seeped across his face: “Oh, I always thought you liked languages, I never knew you were into law”.  I quickly took on the same look of confusion, so much so that we […]

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Oct 3, 2017

Is Google Advertising the best digital marketing strategy?

Before we start answering whether or not Google AdWords advertising is the best digital marketing strategy a business needs; let’s look at what Google Advertising is. Many business owners are familiar with Google Search Advertising, where they can bid on specific keywords and have their business ads appear: But Google offers more than just Search […]

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Oct 3, 2017

5 THINGS YOU DIDN’T KNOW ABOUT PROFESSIONAL COPYWRITERS

Many people who have a basic grasp of English think that they can take on the job of a copywriter. Professional copywriters, however, have a lot more skill than simply putting words together on a page. General Knowledge is A Must Professional copywriters know a lot about a lot because of the variety of subjects […]

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