SEO Content and Copywriting

You may consider SEO and web development as being worlds apart but in truth, they are very close and one is somewhat weak without the other. When used together to help companies reach their brand goals, it is a powerful combination that is very difficult to beat. Here are some of the ways in which […]

You need an SEO audit when your website is not performing as well as expected. An SEO audit can help identify the areas that need improvement and provide a roadmap for optimising your site’s search engine ranking. In this article, we will explore why an SEO audit is crucial for the success of your online […]

Ever since the first website went live with a post claiming that “SEO (Search Engine Optimisation) is Dead” the idea has been revisited. It was originally published in May of 2010, so it may be that eight years ago we had simply not yet unlocked all the possibilities of SEO, and so feared the worst. […]

A website without quality content is like a Facebook profile without a profile picture: it looks incomplete and is undeniably off-putting. Making your audience feel confused or guarded is not a good start. You want your website to stand out and give the audience the information they need while staying true to your brand voice. […]

Humanity’s ability to communicate through language has had its very own role in our evolutionary development. When the written word was first used it was for the purpose of getting something done; building a pyramid to be precise. This was the first instance where information could travel across space and time. Preserving and sharing knowledge […]

With 4.4 million blog posts being published a day, it can be easy to believe that SEO copywriting is the churn and burn tactic SEO specialists use to manipulate search engines. But a good digital marketing strategy is supported by SEO copywriting that creates engaging content that answers a user’s question. If you’re looking at […]

There is certainly no one formula for optimising a page to do well in organic searches. This article will provide you with the ammunition you need to: Outrank your competition in Google search Improve your organic click-through rate and onsite dwell time Be considered a great source and earn links and shares across the web […]

As any business owner knows, having a responsive and well-written website can mean the difference between bringing in business and sinking your ship – depending greatly on how credible you look. However, you may not be aware of some technical aspects needing implementation for creating a website worth reading, in which case you strongly need […]

By now it is public knowledge that most of Google’s profits come from Ads. It is pretty obvious that Google is trying to maximise their profits. Our latest discovery, thanks to a previous co-worker now living it up down under, will definitely have an impact on organic traffic. The old knowledge graph will now be appearing […]

Content marketing is a vital part of digital marketing. These days, many marketers are failing to get content marketing right; this is because their focus is not on understanding the customer’s desires when creating their marketing strategies.  If you want to focus on customer retention, loyalty and, above all, their happiness, you must create a […]