Content marketing uses videos, podcasts, infographics, blogs, and more to inform a target audience of valuable and consistent content. This content is positioned to convince consumers that a company is a leader in their industry. The aim is to gain the interest of the consumer, convincing them to buy the product or service before they […]
We live in a digital age, and to run a successful business in this age, one needs to excel at digital marketing. An effective digital marketing campaign needs guidance and goals in order to perform well. This is where a digital marketing strategy comes in. A digital marketing strategy allows a business to define goals, […]
In South Africa alone, as of July 2021, there are 6.03 million Instagram users. This number has grown from 4.89 million in July 2020. This means that in a year there has been a user increase of more than a million. With so many potential customers roaming the app hourly, daily, and weekly, it is […]
Link building. Anyone who has delved into SEO or spoken to an SEO specialist has heard the term “link building.” While some find the concept difficult to explain, link building is a crucial part of SEO strategy, and it doesn’t have to be confusing or steeped in mysticism. What is Link Building? Link building is […]
Google is the go-to search engine in South Africa, making up about 95% of all organic traffic on average! Businesses that tap into Google’s advertising platform, Google Ads, have a significant advantage over their competition. If you own a business in South Africa and want to reach potential customers online, sign up for Google Ads […]
Core Web Vitals are a set of specific metrics that measure the user experience of a website. These metrics were introduced by Google in May 2020 and are considered crucial for determining a website’s overall performance. (They are also seen as one of the most important SEO ranking factors.) In this guide, we will explore […]
If you want to improve your SEO ranking on Google, then keyword research should be at the top of your priority list. Essentially, this is the practice of finding and analysing search terms frequently used by people when using search engines. The goal is to use these search terms to improve your SEO or general […]
Google Meet is a video conferencing application that allows users to virtually meet with anyone who has access to an internet connection. How does Google Meet work? It is pretty simple: in order to use Google Meet, you’ll require either a Gmail account or a Google Workspace account in order to start a virtual meeting. […]
Pinterest is a social media platform that has incredible potential for building brand awareness and customer generation. Pinterest is a little older than Instagram (which is also a great platform for visual marketing and lead generation) but has a more direct functionality for visitors to go directly to your site. It’s a convenient app that […]
One day there was a sudden shift. My father-in-law suddenly started Googling everything on his phone. Something that has been second nature for me (using Google daily) since my late teens, suddenly became a knee-jerk reaction to most questions my father-in-law faced. And there I was watching him Google, and I could not help but […]