Whether you are social media platform savvy, or a complete beginner, a social media short course can be highly beneficial. All the available social media platforms are constantly evolving and changing, from changing ad types and budget planning to trends for posts, stories, reels, social media challenges, and much more. Because of its popularity, businesses […]
Marketing your business on social media is quite challenging. If it is not setting up content plans, it is running ad campaigns that convert, and if it is not creating eye-catching graphics, it is building audiences. What a mouth full and that’s not even all there is to it. This is why many business owners […]
Google Data Studio launched its beta mode in 2018, giving digital marketers a free data visualisation and reporting tool that connects various data sources to create visually appealing reports. With the different integration plugins available, digital marketing professionals can now create interactive dashboards. Data Studio dashboards can capture key insights into campaign performance across all […]
As a small business owner, it is vital that you have an online presence and a digital marketing strategy to promote your business. Many businesses in South Africa are falling behind when it comes to digital marketing, and with our current economic state, they cannot afford to do so. To help you get the ball […]
Just like with any service offering, digital marketing prices will differ according to your needs; the same applies to SEO. There are different SEO packages that you can choose from, each one involving alternate levels, and amounts of work. Getting a package that works for you is imperative for fitting your budget and your unique […]
Google is constantly expanding and changing its offerings and, as of the 6th of October 2020, they made some fresh changes to G Suite! G Suite has changed its name to “Google Workspace” – so what does this mean for users? The name change accompanies changes to prices and product experience, alongside new offerings. There […]
Cutting costs and keeping budgets in line is a crucial exercise for any business. That is why I’m never surprised when potential clients balk at the idea of ongoing SEO, or having to pay monthly for SEO. But you will have optimised my website, why won’t that let me rank number one on Google?” The […]
While social media has been at the forefront of the digital age for a long time now, 2020 was definitely a year to appreciate the value of staying connected through each channel. With social distancing measures and an onset of very big lifestyle changes, many people turned to social media to share thoughts and feelings, […]
Just like with any service offering, digital marketing prices will differ according to your needs; the same applies to SEO. There are different SEO packages that you can choose from, each one involving alternate levels, and amounts of work. Getting a package that works for you is imperative for fitting your budget and your unique […]
Even though the term “content marketing” has consistently grown in popularity since around 2010, it’s not a new concept. We’ve always had content marketing; the iterations of it has just changed over the generations. Even though it keeps changing, the fundamentals remain the same. What is Content Marketing? The main difference between traditional marketing and […]