SEO is a cornerstone for most digital marketing strategies. Google is where most customers start their research when looking for a product or a service, and that is why an SEO expert is such a valuable resource to any business that is trying to gain more traffic from search engines. Everyone understands how valuable page-one […]

If you want a website and you can’t do it yourself, chances are that you are looking for web design services. You know what you are looking for, but at the same time, you don’t really know. Before you run back to Google to type in “affordable website design packages” let’s help you out by […]

When businesses and consumers think about Google Ads, they typically think about Google Search campaigns (where a user types in a search phrase and an ad pops up). As such, when they think about a Google Ads agency, or Google Ads specialist, they think that Search Advertising campaigns is all that we can offer. Google […]

In 2021, email marketing will still be commonly used, and will still be a very effective type of digital marketing. Even though email has existed since 1960, it gained mass use and popularity between 1990 and 1995. Since the popularity of email has grown to the point where almost all internet users have an email […]

Although search engine optimisation is not rocket science, there are many people out there that do not understand the basics of SEO at all. That is where SEO companies and SEO specialists come in. Unfortunately, the lack of understanding of SEO can often lead to misconceptions regarding what an SEO can, and cannot, do. If […]

Receiving a Google Ads report from your Google Ads agency can flood you with dread. Not because of the campaign performance metrics, but because of the sheer amount of information you need to process. Thankfully, understanding reports boils down to knowing what some of the concepts mean and how the metrics can influence each other. […]

Digital marketing in South Africa makes use of international principles to generate leads and increase brand awareness. The principles are: content marketing, search engine optimisation, social media, and Google paid advertising channels. There are, however, three key areas in which digital marketing in South Africa differs which present unique opportunities for local businesses. 1. Less […]

Our SEO Specialist gave us some insight into content marketing in South Africa, showing the importance of having a blog for effective SEO and content marketing purposes. “A blog may seem a bit archaic in the age of video and infographics, but it is still imperative for boosting your SEO value, and thus, your presence […]

Starbright is a multi-faceted digital marketing company that offers specialised web design and development services, adding more value at each step of the process. Every company’s web design process differs, so we’re going to shed some light on OUR process, from start to “Wow, my website is AWESOME!” Let’s face it, from hiring people to […]

Boosting social media posts should be part of your social media marketing strategy and budget, and there are multiple reasons why. Every social media platform is different, so it’s important to cater to each one’s requirements accordingly.   With social media being a key player in digital marketing efforts, wondering how to do social media […]