The Knowledge Corner

(Minus the Dust)

Our blog serves up digital insights, marketing trends and educational stories designed to fuel your next big move.
The Knowledge Corner
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Why You Need a Web Design Company to Help You Build Your Website

Everyone knows that in order for your business to succeed, you need a website so that potential customers can find you! However, the problem many businesses face today is the number of competitors that also have websites. No longer is a simple website enough to bring in business, your website needs to be amazing! Your […]

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Developing a Successful Email Marketing Strategy

Email marketing can be an exceptionally successful digital marketing strategy if it is executed correctly. However, it should be said that crafting a good email marketing strategy is an art. This is why we have decided to give you a step-by-step breakdown of how you can create your own successful email marketing campaign. What is […]

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Apple desktop setup with iMac, wireless keyboard, Magic Mouse, glass of water, and an iPad displaying various app icons on a wooden desk.

App Search Optimisation: A Brief Explanation

SEO, SEM, SMM, CTR, CPC… the list of digital marketing jargon goes on and on. But have you ever heard of ASO? App Search Optimisation (ASO) is not a new concept, but it is gaining more attention as the number of mobile apps continues to increase. The first thing you should know is that SEO […]

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What to Look for in a Digital Marketing Agency in South Africa

Digital marketing isn’t as simple as it might look. There are a lot of moving pieces that need to come together, like a puzzle, to make sure your business gets the attention, recognition, and sales it deserves. Trying to handle all of this on your own can be tough, which is why working with a […]

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How Social Media Management Can Benefit Your Business

Social media is no longer a platform on which we share photos and stories to connect with our friends and family. It has become a business promotional platform that is used to increase brand awareness and sales. With this shift, social media management and marketing has become a career for many in the digital marketing […]

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SEO Consulting: Why You Should Make Use of an Expert

Many of us have heard of SEO and understand its purpose and some of the basics. This includes the fact that SEO improves your organic rankings on search engines such as Google and increases the traffic to your website. However, although the end goal might seem simple, the process involved in achieving these results is […]

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Monthly SEO: Everything You Need to Know

If you have a business and have realised that you need a website and a digital marketing plan to ensure that you continue to receive leads, then you are already on the right path to success. However, ensuring that your business succeeds takes more than a pretty website and Google Ads. You need to ensure […]

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Person typing on a laptop with the screen displaying large bold text that reads "ONLINE MARKETING," placed on a white desk with small potted plants and office supplies in the background.

Online Marketing: Everything You Need to Know

By now you have probably heard about online marketing and how it can catapult your business to success if it is done right. In this article, we will explain what online marketing is and how you should approach it to receive the best results possible. What is Meant by Online Marketing? Online marketing, also referred […]

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The Benefits of Social Media and How to Use it for Marketing

Social media has become more than just a social network on which one shares photos of weekend outings and family gatherings. It has become a fantastic marketing platform through which you can build your business. In this article, we will discuss the benefits of social media and how to use it for marketing purposes. Benefits […]

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Pink sticky note with an SEO strategy diagram showing keywords, links, content, HTML, strategy, marketing, and uniqueness, next to a yellow fountain pen.

Do I Need An SEO Consultant?

SEO consultants are pros who help your website climb the ranks on search engines like Google. Do you have a website that just isn’t showing up on the first page of Google search results? This might be due to a few mistakes you’re making in your SEO strategy. If you’ve tried everything and are still […]

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