The Knowledge Corner

(Minus the Dust)

Our blog serves up digital insights, marketing trends and educational stories designed to fuel your next big move.
The Knowledge Corner
Globe overlay with website analytics showing bounce rate, time on site and visits

Google July Core Update: Why Website Traffic Dropped & How to Fix It

Did your website traffic just vanish into thin air? You’re not the only one. That traffic drop? It’s Google’s July 2025 Core Update. Google rolled out its July 2025 Core Update (which started at the end of June), and it’s been shaking up websites across the globe. Here’s the thing: your website hasn’t been “punished” […]

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Benefits of Website Copywriting

The Benefits Of Website Copywriting

  You’ve got a brilliant business idea, a sleek website design, and products or services that could change the world. But when visitors land on your site, they leave within seconds. Sound familiar? The rise of AI writing tools has created a tempting shortcut for business owners. Why invest in professional website copywriting services when […]

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how to launch your brand on social media

Launching Your Brand On Social Media? Here’s Your Complete Guide

How To Launch Your Brand On Social Media Are you ready to launch your brand on social media but don’t know where to start? We can help! Many businesses struggle to create the right level of excitement and establish a strong foundation when entering the social media space. Social media marketing has become essential for […]

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how to get more google reviews

How To Get More Google Reviews For Your Business

  When was the last time you chose a restaurant without checking its reviews first? Most customers won’t step foot in your business without reading what others have to say about it. Google reviews can make or break your business. A single negative review can drive potential customers away, while a collection of positive reviews […]

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how web design impacts content marketing

How Web Design Impacts Content Marketing (And Gets Results)

How Web Design Impacts Content Marketing Have you ever landed on a website and instantly clicked away because it looked outdated or was frustrating to navigate? Most visitors form an impression of a website within 0.05 seconds. That snap judgment shapes user experience and directly drives how people interact with your content marketing. Think about […]

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ChatGPT, LLM SEO

LLM SEO: What It Is and How to Get AI Traffic in 2025

Search has changed. The days of optimising purely for Google’s ten blue links are ending, and a new era of AI-powered search is beginning. If you’re a business owner who’s spent years mastering traditional SEO, you might be wondering what this means for your website’s traffic. The answer is both challenging and exciting: whilst Google […]

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google indexing instagram content

Google Indexing Instagram Content: What Does This Mean?

Big changes are on the horizon for the Instagram and Google partnership. Starting from 10 July 2025, Instagram’s content will become indexable by Google, opening up a world of possibilities. But it also raises questions about privacy, visibility, and what this means for businesses and creators. This article unpacks everything you need to know and […]

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Google workspace pricing south africa

Google Workspace Pricing South Africa

Looking for an easy way to keep your team connected and working smoothly? Say hello to Google Workspace (GSuite)! You might remember it as GSuite, but it’s had a makeover and now packs even more punch. Google Workspace combines all the tools your business needs into one simple, user-friendly platform. From Gmail and Google Drive […]

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Google Ads for e-commerce

Google Ads for E-Commerce | Yes or No?

Are you struggling to drive traffic and sales to your online store? With over 24 million e-commerce sites worldwide, standing out can feel impossible. But here’s a statistic that might surprise you: Google Ads are responsible for as much as 18% of all e-commerce revenue. That’s a big slice of the pie! Google Ads might […]

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e-commerce social media marketing

E-commerce Social Media Marketing | How-To Guide

Social media has come a long way from its early days of just connecting friends and family. Now, platforms like Instagram, Facebook, and TikTok are thriving marketplaces where thousands of businesses sell products and services daily. The rise of e-commerce social media marketing has transformed the way businesses reach customers, combining brand visibility with direct […]

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