There is more to social media than cat memes and selfies; it is also a powerful marketing tool. It runs hand in hand with SEO (Search Engine Optimisation) in creating a brand that is recognised and trusted. Using social media to build your brand is an effective and cost-efficient strategy that can increase your reach, engagement and, […]

There are many different factors to consider when starting a social media marketing campaign.  In a series of social media tips, we are going to be showing you the best way to get social and successful! Understanding Your Followers This is one of the most important things you need to do before conducting your social […]

There is certainly no one formula for optimising a page to do well in organic searches. This article will provide you with the ammunition you need to: Outrank your competition in Google search Improve your organic click-through rate and onsite dwell time Be considered a great source and earn links and shares across the web […]

As any business owner knows, having a responsive and well-written website can mean the difference between bringing in business and sinking your ship – depending greatly on how credible you look. However, you may not be aware of some technical aspects needing implementation for creating a website worth reading, in which case you strongly need […]

Creating a fictitious character to enhance your brand, carry your message and provide your audience with something or someone they can relate to is an exciting and creative way to get your message across. But what happens when we lose sight of how people view our brand or company? This was exactly what happened to […]

By now it is public knowledge that most of Google’s profits come from Ads. It is pretty obvious that Google is trying to maximise their profits. Our latest discovery, thanks to a previous co-worker now living it up down under, will definitely have an impact on organic traffic. The old knowledge graph will now be appearing […]

Content marketing is a vital part of digital marketing. These days, many marketers are failing to get content marketing right; this is because their focus is not on understanding the customer’s desires when creating their marketing strategies.  If you want to focus on customer retention, loyalty and, above all, their happiness, you must create a […]

It can be quite a downer to log onto your social media business page, only to find that you’ve lost followers and your overall engagement has dropped. Why would this be happening? What have you done wrong? There are a few reasons why people unfollow social media pages They Don’t Like Your Content This is […]

What is social media if not a constant opportunity to share? Knowing what to post on which platforms makes all the difference, though. Here are a few useful tips and tricks for the kinds of posts that work best on three social media platforms. Facebook Post Tips Keep things positive: people respond to positivity, and […]

When it comes to using social media and networking successfully, each platform has its own style, or voice if you want to call it that. LinkedIn, in particular has a powerful way of growing your audience and ultimately, your business – if used correctly. Fortunately, sharing and creating content for LinkedIn is now possible, however, […]