The Knowledge Corner

(Minus the Dust)

Our blog serves up digital insights, marketing trends and educational stories designed to fuel your next big move.
The Knowledge Corner
Scrabble tiles spelling SEO on wooden surface, representing Starbright’s expertise in search engine optimization for online visibility and growth.

SEO is Very Much Alive and Kicking

Ever since the first website went live with a post claiming that “SEO (Search Engine Optimisation) is Dead” the idea has been revisited. It was originally published in May of 2010, so it may be that eight years ago we had simply not yet unlocked all the possibilities of SEO, and so feared the worst. […]

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3D Google logo in red, blue, yellow, and green, representing Starbright’s expertise in Google Ads, SEO, and search engine marketing services.

G Suite for Your Small Business

G Suite, now known as Google Workspace, is a powerful suite of productivity and collaboration tools designed for businesses of all sizes. G Suite can completely change how small businesses operate and optimise project effectiveness by implementing a single solution from Google in the form of G Suite. If you’re keen on investing in G […]

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Person using laptop to log into LinkedIn, representing Starbright’s professional networking, B2B marketing, and personal branding strategies.

LinkedIn Paid Advertising: All You Need to Know

LinkedIn Paid Advertising: All You Need to Know Paid advertising on social media is a powerful way to reach your ideal customers where they spend their time. But what if your customers are professionals, executives, and decision-makers? You’ll find them on LinkedIn. If you’ve been wondering how to tap into this professional network to advertise […]

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coding language displaying on an electronic device.

4 Things You Didn’t Know About Website Developers

You may know website developers or be one yourself, but there are some things about this profession that might surprise you. From their day-to-day tasks to their impact on the digital world, website developers have a lot going on behind the scenes. Here are 4 very interesting things you probably didn’t know about website developers. […]

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Close-up of laptop and espresso coffee in warm sunlight, symbolizing Starbright’s creative energy and productivity in digital marketing work.

Take Off for Success with a Quality Website

In today’s internet-centric age having a company website is an absolute necessity. And that’s just so that customers can find you. To be truly successful in the digital age you need to have a high-quality website that shows off your personal brand and excellence while also attracting and keeping interest. It’s a challenge, that’s for […]

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Web design concept diagram with elements like research, creativity, logo, and advertising, representing Starbright’s holistic website development services.

Web Development and Web Design: Why You Need Us

Who, and what is really necessary in today’s global village? With the expansion of the internet and people spending ever-increasing amounts of time there, businesses are quickly realising that having a high-quality website is absolutely necessary. That is why you need the website development and web design services of a professional web development agency in […]

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A book with words printed on it and a cup of coffee standing beside it.

Quality Copywriting Services: Make or Break your Website

A website without quality content is like a Facebook profile without a profile picture: it looks incomplete and is undeniably off-putting. Making your audience feel confused or guarded is not a good start. You want your website to stand out and give the audience the information they need while staying true to your brand voice. […]

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Turquoise hashtag symbol inside a speech bubble on purple background, representing Starbright’s social media trends and hashtag marketing expertise.

SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2018

Before we even know it the year 2017 will be a thing of the past and we will be opening our arms to welcome what 2018 has in store. For us, in the social media department, this also means preparing fresh strategies and ideas for our clients for the upcoming year. So we did some […]

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Magnifying glass highlighting Google My Business page, representing Starbright’s expertise in local SEO and online business visibility.

Social Media Basics for Brick and Mortar Retailers

You may have accepted that you can’t advance in this day and age without social media and a digital presence, but you don’t really know where to start. We’re here to help. It is important to understand; how to use social media effectively, why you are using social media, and which platforms to use for […]

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Hands typing on a vintage typewriter, representing Starbright’s dedication to timeless storytelling and compelling copywriting.

The Written Word and the Web

Humanity’s ability to communicate through language has had its very own role in our evolutionary development. When the written word was first used it was for the purpose of getting something done; building a pyramid to be precise. This was the first instance where information could travel across space and time. Preserving and sharing knowledge […]

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