The Knowledge Corner

(Minus the Dust)

Our blog serves up digital insights, marketing trends and educational stories designed to fuel your next big move.
The Knowledge Corner
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How to Exploit the Principles of Influencer Marketing

Influencer marketing, especially in South Africa, is growing by the day. With social media platforms such as Instagram and TikTok, industries (especially cosmetic retailers) are making big bucks by leveraging this form of marketing. Realistically, however, not every brand has the resources to snag an influencer – which is fine! As a business owner or […]

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Social Media Trends: Keeping Up with the Everchanging Landscape

Change is a guaranteed constant when it comes to social media, and the only way you can truly optimise your marketing strategy is if you are constantly adapting and updating it. Keeping tabs on social media trends will ensure that your marketing efforts suit your audience, their environment and the various social networks. But how […]

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SEO is Very Much Alive and Kicking

Ever since the first website went live with a post claiming that “SEO (Search Engine Optimisation) is Dead” the idea has been revisited. It was originally published in May of 2010, so it may be that eight years ago we had simply not yet unlocked all the possibilities of SEO, and so feared the worst. […]

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G Suite for Your Small Business

G Suite, now known as Google Workspace, is a powerful suite of productivity and collaboration tools designed for businesses of all sizes. G Suite can completely change how small businesses operate and optimise project effectiveness by implementing a single solution from Google in the form of G Suite. If you’re keen on investing in G […]

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LinkedIn Paid Advertising: All You Need to Know

LinkedIn Paid Advertising: All You Need to Know Paid advertising on social media is a powerful way to reach your ideal customers where they spend their time. But what if your customers are professionals, executives, and decision-makers? You’ll find them on LinkedIn. If you’ve been wondering how to tap into this professional network to advertise […]

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4 Things You Didn’t Know About Website Developers

You may know website developers or be one yourself, but there are some things about this profession that might surprise you. From their day-to-day tasks to their impact on the digital world, website developers have a lot going on behind the scenes. Here are 4 very interesting things you probably didn’t know about website developers. […]

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Take Off for Success with a Quality Website

In today’s internet-centric age having a company website is an absolute necessity. And that’s just so that customers can find you. To be truly successful in the digital age you need to have a high-quality website that shows off your personal brand and excellence while also attracting and keeping interest. It’s a challenge, that’s for […]

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Web Development and Web Design: Why You Need Us

Who, and what is really necessary in today’s global village? With the expansion of the internet and people spending ever-increasing amounts of time there, businesses are quickly realising that having a high-quality website is absolutely necessary. That is why you need the website development and web design services of a professional web development agency in […]

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Quality Copywriting Services: Make or Break your Website

A website without quality content is like a Facebook profile without a profile picture: it looks incomplete and is undeniably off-putting. Making your audience feel confused or guarded is not a good start. You want your website to stand out and give the audience the information they need while staying true to your brand voice. […]

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SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2018

Before we even know it the year 2017 will be a thing of the past and we will be opening our arms to welcome what 2018 has in store. For us, in the social media department, this also means preparing fresh strategies and ideas for our clients for the upcoming year. So we did some […]

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