Google Ads campaigns and the respective ad formats present various opportunities for business owners to reach their ideal audiences. You’ve likely seen them on Google search results, websites, apps, YouTube and Google Maps. Understanding the different Google Ad formats, and how they can help drive your business goals, will ensure that you get the desired […]
If you’re looking for SEO services for your website, chances are, you’ve run into SEO packages. SEO packages are varying combinations of SEO services set at differing prices depending on the amount of work that will be involved. Oftentimes SEO packages can be confusing, intimidating and expensive if you don’t have any SEO experience yourself. […]
With lockdown being enforced on 20% of the world’s population, many businesses started feeling it on their bottom line and are subsequently cutting their SEO and PPC marketing budgets. With the uncertainty of the extent to which lockdown measures will be eased, there are many who question whether SEO and Google Ads (PPC) should still […]
By now every business (whether in its infancy or well-established) has heard about the benefits of digital marketing. Where there is smoke, there is fire, and digital marketing is something you need to warm up to if you haven’t already. Having a good digital marketing strategy will help your business to grow consistently; a formula […]
Everybody knows that you must have a website in order to compete. In fact, many businesses have a website as their primary source of revenue. But a website is not just about a pretty design and some contact information. It needs content that speaks to your target audience and convinces them to click, buy or […]
Most digital-savvy businesses understand the value of SEO and have implemented SEO strategies. However, the unique online landscape of South Africa requires businesses to take a different approach to their SEO efforts. Here are some SEO tips for South African businesses looking to appear higher on search engine result pages: 1. Localise Your Keywords While targeting popular global […]
A custom website is a website that is built from scratch. This means no templates or pre-existing designs. The website is tailored specifically to the needs and preferences of a client. The online battle between companies is fierce, and having a customised website specifically designed for your products or services can give you an edge […]
Website content is what a user reads on a website. It includes the text, images, videos, and other media that make up the pages of a website. Without the content, users will not find you easily on the internet (for starters), and if they do, they will leave within seconds. A website without relevant and […]
Whether Instagram is important for business-to-consumer industries is a moot point. With over a billion monthly active users, the real question is, how do you promote your business on Instagram? But, first, let us recap why businesses should be active on Instagram. Here are 6 reasons why your business needs to be on Instagram: Instagram […]
Your unique selling point (USP) is exactly that – it’s unique. Your brand or company was established for a reason, and you need to be able to pinpoint that exact reason so you can ignite that passion in your potential customers. After all, if you don’t have an edge over your competition, what keeps your […]