The Knowledge Corner

(Minus the Dust)

Our blog serves up digital insights, marketing trends and educational stories designed to fuel your next big move.
The Knowledge Corner
Person using laptop to log into LinkedIn, representing Starbright’s professional networking, B2B marketing, and personal branding strategies.

LinkedIn Paid Advertising: All You Need to Know

LinkedIn Paid Advertising: All You Need to Know Paid advertising on social media is a powerful way to reach your ideal customers where they spend their time. But what if your customers are professionals, executives, and decision-makers? You’ll find them on LinkedIn. If you’ve been wondering how to tap into this professional network to advertise […]

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4 Things You Didn’t Know About Website Developers

You may know website developers or be one yourself, but there are some things about this profession that might surprise you. From their day-to-day tasks to their impact on the digital world, website developers have a lot going on behind the scenes. Here are 4 very interesting things you probably didn’t know about website developers. […]

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Take Off for Success with a Quality Website

In today’s internet-centric age having a company website is an absolute necessity. And that’s just so that customers can find you. To be truly successful in the digital age you need to have a high-quality website that shows off your personal brand and excellence while also attracting and keeping interest. It’s a challenge, that’s for […]

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Web Development and Web Design: Why You Need Us

Who, and what is really necessary in today’s global village? With the expansion of the internet and people spending ever-increasing amounts of time there, businesses are quickly realising that having a high-quality website is absolutely necessary. That is why you need the website development and web design services of a professional web development agency in […]

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Quality Copywriting Services: Make or Break your Website

A website without quality content is like a Facebook profile without a profile picture: it looks incomplete and is undeniably off-putting. Making your audience feel confused or guarded is not a good start. You want your website to stand out and give the audience the information they need while staying true to your brand voice. […]

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SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2018

Before we even know it the year 2017 will be a thing of the past and we will be opening our arms to welcome what 2018 has in store. For us, in the social media department, this also means preparing fresh strategies and ideas for our clients for the upcoming year. So we did some […]

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Social Media Basics for Brick and Mortar Retailers

You may have accepted that you can’t advance in this day and age without social media and a digital presence, but you don’t really know where to start. We’re here to help. It is important to understand; how to use social media effectively, why you are using social media, and which platforms to use for […]

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Hands typing on a vintage typewriter, representing Starbright’s dedication to timeless storytelling and compelling copywriting.

The Written Word and the Web

Humanity’s ability to communicate through language has had its very own role in our evolutionary development. When the written word was first used it was for the purpose of getting something done; building a pyramid to be precise. This was the first instance where information could travel across space and time. Preserving and sharing knowledge […]

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Some Things You Didn’t Know About Copywriting

With 4.4 million blog posts being published a day, it can be easy to believe that SEO copywriting is the churn and burn tactic SEO specialists use to manipulate search engines. But a good digital marketing strategy is supported by SEO copywriting that creates engaging content that answers a user’s question. If you’re looking at […]

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How Google Ads Can Boost Your Holiday Business

‘Tis the season to be shopping. With bonuses being paid out and the general festive cheer creeping into the day-to-day grind consumers are ready to spend their hard-earned cash on gifts and other indulgences. But this is nothing new for savvy business owners who often capitalise on the season by placing ads in traditional advertising […]

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