Change is a guaranteed constant when it comes to social media, and the only way you can truly optimise your marketing strategy is if you are constantly adapting and updating it. Keeping tabs on social media trends will ensure that your marketing efforts suit your audience, their environment and the various social networks. But how […]
LinkedIn Paid Advertising: All You Need to Know Paid advertising on social media is a powerful way to reach your ideal customers where they spend their time. But what if your customers are professionals, executives, and decision-makers? You’ll find them on LinkedIn. If you’ve been wondering how to tap into this professional network to advertise […]
Before we even know it the year 2017 will be a thing of the past and we will be opening our arms to welcome what 2018 has in store. For us, in the social media department, this also means preparing fresh strategies and ideas for our clients for the upcoming year. So we did some […]
You may have accepted that you can’t advance in this day and age without social media and a digital presence, but you don’t really know where to start. We’re here to help. It is important to understand; how to use social media effectively, why you are using social media, and which platforms to use for […]
There is more to social media than cat memes and selfies; it is also a powerful marketing tool. It runs hand in hand with SEO (Search Engine Optimisation) in creating a brand that is recognised and trusted. Using social media to build your brand is an effective and cost-efficient strategy that can increase your reach, engagement and, […]
There are many different factors to consider when starting a social media marketing campaign. In a series of social media tips, we are going to be showing you the best way to get social and successful! Understanding Your Followers This is one of the most important things you need to do before conducting your social […]
Creating a fictitious character to enhance your brand, carry your message and provide your audience with something or someone they can relate to is an exciting and creative way to get your message across. But what happens when we lose sight of how people view our brand or company? This was exactly what happened to […]
It can be quite a downer to log onto your social media business page, only to find that you’ve lost followers and your overall engagement has dropped. Why would this be happening? What have you done wrong? There are a few reasons why people unfollow social media pages They Don’t Like Your Content This is […]
What is social media if not a constant opportunity to share? Knowing what to post on which platforms makes all the difference, though. Here are a few useful tips and tricks for the kinds of posts that work best on three social media platforms. Facebook Post Tips Keep things positive: people respond to positivity, and […]
When it comes to using social media and networking successfully, each platform has its own style, or voice if you want to call it that. LinkedIn, in particular has a powerful way of growing your audience and ultimately, your business – if used correctly. Fortunately, sharing and creating content for LinkedIn is now possible, however, […]