Have you ever stopped to think about who your ads are really talking to? It is not to you or your business but to your target audience. In the dynamic world of advertising, knowing the “types of target audiences in advertising” is essential. From college students glued to their phones to busy parents juggling schedules, […]
Social media reach has been a hot topic of conversation for digital marketers, and at the centre of this topic is the decline in social media organic reach in 2022. For small businesses, this has been quite a blow to the budget, as most of them don’t have massive amounts of money to spend on […]
A social media marketing campaign consists of many elements, from planning to execution, and only the best practices will get you the desired results. One way to get more exposure for your brand is through a hashtag campaign. Hashtags are not just for fun or aesthetics; they have a goal and a purpose. They can […]
In South Africa alone, as of July 2021, there are 6.03 million Instagram users. This number has grown from 4.89 million in July 2020. This means that in a year there has been a user increase of more than a million. With so many potential customers roaming the app hourly, daily, and weekly, it is […]
Pinterest is a social media platform that has incredible potential for building brand awareness and customer generation. Pinterest is a little older than Instagram (which is also a great platform for visual marketing and lead generation) but has a more direct functionality for visitors to go directly to your site. It’s a convenient app that […]
Marketing your business on social media is quite challenging. If it is not setting up content plans, it is running ad campaigns that convert, and if it is not creating eye-catching graphics, it is building audiences. What a mouth full and that’s not even all there is to it. This is why many business owners […]
While social media has been at the forefront of the digital age for a long time now, 2020 was definitely a year to appreciate the value of staying connected through each channel. With social distancing measures and an onset of very big lifestyle changes, many people turned to social media to share thoughts and feelings, […]
Boosting social media posts should be part of your social media marketing strategy and budget, and there are multiple reasons why. Every social media platform is different, so it’s important to cater to each one’s requirements accordingly. With social media being a key player in digital marketing efforts, wondering how to do social media […]
Whether Instagram is important for business-to-consumer industries is a moot point. With over a billion monthly active users, the real question is, how do you promote your business on Instagram? But, first, let us recap why businesses should be active on Instagram. Here are 6 reasons why your business needs to be on Instagram: Instagram […]
What is Pinterest? So, first things first, what is Pinterest? Chances are, if you have never used it, you think it is just where your girlfriend gets ideas for her nails, I mean she does, but it’s much more than that. It is a place where you “pin” things that “interest” you. Pinterest is a […]