Imagine you’re searching for legal help online. You find an ad for a law firm, but the details are vague, and the promises feel…too good to be true. Would you trust them with your case? Probably not. This scenario highlights why transparency in legal advertising is more important than ever. Throughout this blog, we’ll dig […]
Running a small business feels like juggling flaming torches while riding a unicycle. You’re handling customers, managing finances, overseeing operations, and somehow trying to attract new clients too. Digital marketing has become essential for small businesses to compete and grow. Your customers are online, searching for services like yours on Google, scrolling through social […]
The legal scene in South Africa is always buzzing with competition. With so many law firms and attorneys offering their services, how do YOU stand out? How can YOU make potential clients choose you? The answer lies in trust. For clients, hiring a lawyer isn’t just about finding someone with expertise, it is about feeling […]
For some, digital marketing is second nature – but for others, it’s still a mystery waiting to be explored. Shifting from traditional to digital marketing can be challenging, leaving many business owners with unanswered questions. How can a marketing agency in Pretoria support this transition, and what benefits does digital marketing offer? As a digital […]
What is eCommerce marketing? What types of eCommerce marketing are there, and which one works the best? All these questions can make one’s head spin. So, let’s start at the beginning. eCommerce isn’t just the way of the future anymore; it is here, and it isn’t going anywhere. Online shopping has taken over the world! […]
If you have an eCommerce website, you know that marketing is a must. Marketing helps to promote your brand, reach new customers, and drive sales. One campaign that really works well for eCommerce is email marketing. ECommerce email marketing targets customers who have already purchased a product from you or are interested in buying from […]
Imagine you’re walking through the mall, and you pass by a store with a sign that says “Free Samples“. What do you do? Chances are, you’ll walk in and try some of the samples. Why? Because it’s free and there’s no commitment involved. Plus, who doesn’t love trying new things for free? The store owner […]
Marketing in South Africa has changed significantly over the past decade, from printed ads in newspapers for local businesses to digital campaigns targeted at a national audience. As we’re halfway through the year 2023, it’s clear that businesses need to create a comprehensive marketing strategy if they want to keep their doors open next year! […]
What do you think about when you hear the term marketing tools? Do you picture a big billboard along the side of the highway? Or maybe you think of Instagram posts from your favourite brand? No matter what comes to mind, marketing tools are any instruments used by marketers to communicate and promote a product […]
Have you wondered whether guerilla marketing is actually still being used in the digital age? Well, it is still very much alive and kicking! In this article, we will discuss online guerilla marketing ideas as well as explain what this new form of guerilla marketing entails. What is Digital Guerilla Marketing? Traditional guerilla marketing consisted […]