A website without quality content is like a Facebook profile without a profile picture: it looks incomplete and is undeniably off-putting. Making your audience feel confused or guarded is not a good start. You want your website to stand out and give the audience the information they need while staying true to your brand voice. […]
Humanity’s ability to communicate through language has had its very own role in our evolutionary development. When the written word was first used it was for the purpose of getting something done; building a pyramid to be precise. This was the first instance where information could travel across space and time. Preserving and sharing knowledge […]
With 4.4 million blog posts being published a day, it can be easy to believe that SEO copywriting is the churn and burn tactic SEO specialists use to manipulate search engines. But a good digital marketing strategy is supported by SEO copywriting that creates engaging content that answers a user’s question. If you’re looking at […]
There is certainly no one formula for optimising a page to do well in organic searches. This article will provide you with the ammunition you need to: Outrank your competition in Google search Improve your organic click-through rate and onsite dwell time Be considered a great source and earn links and shares across the web […]
As any business owner knows, having a responsive and well-written website can mean the difference between bringing in business and sinking your ship – depending greatly on how credible you look. However, you may not be aware of some technical aspects needing implementation for creating a website worth reading, in which case you strongly need […]
By now it is public knowledge that most of Google’s profits come from Ads. It is pretty obvious that Google is trying to maximise their profits. Our latest discovery, thanks to a previous co-worker now living it up down under, will definitely have an impact on organic traffic. The old knowledge graph will now be appearing […]
Content marketing is a vital part of digital marketing. These days, many marketers are failing to get content marketing right; this is because their focus is not on understanding the customer’s desires when creating their marketing strategies. If you want to focus on customer retention, loyalty and, above all, their happiness, you must create a […]
The first time I realised that people have a misconception about copywriting was when I told my friend about my new job. Confusion seeped across his face: “Oh, I always thought you liked languages, I never knew you were into law”. I quickly took on the same look of confusion, so much so that we […]
Before we start answering whether or not Google AdWords advertising is the best digital marketing strategy a business needs; let’s look at what Google Advertising is. Many business owners are familiar with Google Search Advertising, where they can bid on specific keywords and have their business ads appear: But Google offers more than just Search […]
Many people who have a basic grasp of English think that they can take on the job of a copywriter. Professional copywriters, however, have a lot more skill than simply putting words together on a page. General Knowledge is A Must Professional copywriters know a lot about a lot because of the variety of subjects […]