Cutting costs and keeping budgets in line is a crucial exercise for any business. That is why I’m never surprised when potential clients balk at the idea of ongoing SEO, or having to pay monthly for SEO. But you will have optimised my website, why won’t that let me rank number one on Google?” The […]
Just like with any service offering, digital marketing prices will differ according to your needs; the same applies to SEO. There are different SEO packages that you can choose from, each one involving alternate levels, and amounts of work. Getting a package that works for you is imperative for fitting your budget and your unique […]
SEO is a cornerstone for most digital marketing strategies. Google is where most customers start their research when looking for a product or a service, and that is why an SEO expert is such a valuable resource to any business that is trying to gain more traffic from search engines. Everyone understands how valuable page-one […]
Although search engine optimisation is not rocket science, there are many people out there that do not understand the basics of SEO at all. That is where SEO companies and SEO specialists come in. Unfortunately, the lack of understanding of SEO can often lead to misconceptions regarding what an SEO can, and cannot, do. If […]
Our SEO Specialist gave us some insight into content marketing in South Africa, showing the importance of having a blog for effective SEO and content marketing purposes. “A blog may seem a bit archaic in the age of video and infographics, but it is still imperative for boosting your SEO value, and thus, your presence […]
If you’re looking for SEO services for your website, chances are, you’ve run into SEO packages. SEO packages are varying combinations of SEO services set at differing prices depending on the amount of work that will be involved. Oftentimes SEO packages can be confusing, intimidating and expensive if you don’t have any SEO experience yourself. […]
With lockdown being enforced on 20% of the world’s population, many businesses started feeling it on their bottom line and are subsequently cutting their SEO and PPC marketing budgets. With the uncertainty of the extent to which lockdown measures will be eased, there are many who question whether SEO and Google Ads (PPC) should still […]
Everybody knows that you must have a website in order to compete. In fact, many businesses have a website as their primary source of revenue. But a website is not just about a pretty design and some contact information. It needs content that speaks to your target audience and convinces them to click, buy or […]
Most digital-savvy businesses understand the value of SEO and have implemented SEO strategies. However, the unique online landscape of South Africa requires businesses to take a different approach to their SEO efforts. Here are some SEO tips for South African businesses looking to appear higher on search engine result pages: 1. Localise Your Keywords While targeting popular global […]
Website content is what a user reads on a website. It includes the text, images, videos, and other media that make up the pages of a website. Without the content, users will not find you easily on the internet (for starters), and if they do, they will leave within seconds. A website without relevant and […]