If you have a business and have realised that you need a website and a digital marketing plan to ensure that you continue to receive leads, then you are already on the right path to success. However, ensuring that your business succeeds takes more than a pretty website and Google Ads. You need to ensure that when someone types in something related to a product or service that you offer, your website is the first one to pop up organically in the search results.
In this article, we will explain what SEO is and why you need to invest in monthly SEO to ensure that your business receives more leads than you know what to do with.
What is SEO?
So one or more people have told you you need SEO if you want to increase traffic to your website and ultimately increase your sales. However, do you know what SEO is? SEO is Search Engine Optimisation. It is the process of making changes to your website that will allow Google to recognise you as a high-quality business. The higher Google regards your website, the higher it will rank you when a user searches for a product or service that is related to your business.
Is SEO Needed Monthly?
Though SEO might seem like a job that can be done once and yield long-term results, it is not. SEO is something that needs to be constantly monitored and adjusted to continue to achieve great results. There are constant changes and updates to search engine algorithms (the way that Google ranks your website). These changes need to be accounted for and one needs to adjust elements on your website to keep up with those changes. Therefore, it should be fairly “easy” for a good SEO to improve your rankings but if you don’t maintain it your competition will outrank you and they will do so quickly.
Monthly SEO Services Rates
Monthly SEO rates depend on the number of hours you want your chosen SEO to spend on your website. Therefore SEO’s are paid by the hour. It is important to note that you shouldn’t always go for the SEO with the cheapest rate. You want to opt for an SEO that truly knows what they are doing and will provide you with great results. After all, the revenue you will gain from ranking highly on Google will far succeed what you spend on SEO.
Strabright offers once-off SEO as well as monthly SEO to ensure that your website ranks highly in its industry, increasing the traffic to your website. Contact the team at Starbright to find out more about how we can help you improve your rankings!