By now, every business has realised the importance of having a website, and why digital marketing is the key to success. Google Ads should form part of your marketing strategy to ensure that your business is seen where it is relevantly asked to be seen! Every business wants to be on the front page of Google, but not everyone works hard for it or even knows how to begin. Employing a clever, up-to-date Google Ads strategy (or strategist) is your ticket to ranking higher on Google.
Google Ads Pricing South Africa
Google Ads is always going to depend on your budget. There is no one-size-fits-all solution for every business, even if they are in the same industry! Our best advice is to hire Google Ads specialists to assist with your efforts and make the most out of whatever your budget is.
Benefits of Google Ads
Google Ads offers a host of incredible benefits, but here are the most notable ones:
The loudest voice in the room means nothing if the audience listening isn’t relevant. It’s imperative that your adverts are displayed to the right audience, otherwise, it’s a complete waste of time and budget.
Google Ads allows you to choose who you want to see your ads, giving you a lot more control, and bringing in higher-quality leads. Your ads can be targeted using a number of different tools available to users on Google Ads. These tools include:
- Keywords: these are words or longer phrases that are relevant to your company offering. We use SEO keywords to allow people typing in those words to find us on Google’s first page, if not close to the top.
- Demographic Selection: choose the age, geographic location, and language of your audience.
- Optimal timing: you can choose when to show your ads be it in certain hours, or on certain days of the week to tackle optimal timing when your audience is most online.
- Devices: you can even choose whether you want your ads to appear on mobile or desktop specifically to finetune your targeting even further.
Control your Budget
Google Ads gives you better control over how your money is spent by allowing you to choose how much to spend per month, even per day and per ad. You can set limitations and the control is completely yours.
Measure and Report on ROI
Google Analytics offers a detailed overview of everything related to your ads. You can see when someone purchased your product, downloaded your app, how long they stayed on your site, and much, much more. Google Ads is a powerful platform to use to get to know and understand your audience’s habits and behaviours.
Is Google Ads for Free?
Signing up for a Google Ads account is free. The interaction your ad gets will not be free, but as we have mentioned, that can be easily controlled by you.