Social media is no longer a platform on which we share photos and stories to connect with our friends and family. It has become a business promotional platform that is used to increase brand awareness and sales. With this shift, social media management and marketing has become a career for many in the digital marketing space.
In this article, we will explain what social media management is, and what social media managers do in order to increase brand awareness and boost a business’s revenue.
What is Social Media Management?
Social media management is the process of strategically improving your brand awareness. This is done by completing various strategic steps, including:
- Identify Your Ideal Client: The first step in social media management is identifying your target market, and “who” would be your ideal client.
- Research Your Audience: It is important to research your audience so that you can understand who you are “talking” to.
- The Correct Platforms: This involves choosing the correct social media platforms that are appropriate for your product or service.
- Pian Points and Needs: It is extremely important to identify your target market’s pain points and needs so that you may make them feel heard.
- Create Content: At this point, it is important to create content that is tailored to your target market and addresses the identified needs and pain points.
- Direct Interaction: Actively interacting with your audience is extremely important as this will give you the opportunity to connect with them.
- Track and Analise Results: Lastly, one should track the performance of your account in order to improve your strategy and increase your reach even further.
What Does a Social Media Manager Do?
It takes a lot of time to effectively run a social media account which is why it has become a profession. Social media managers have been trained to be able to create strategies that work. They are able to follow and implement all of the above-mentioned steps in order to help your brand succeed. Social media managers create social media marketing strategies, create and design your content, track and improve upon your results, interact with your audience, and so much more. These experts are also able to design social media ad campaigns that target your ideal audience. This will direct traffic towards your website and will ultimately result in increased conversions and sales.
Starbright is a digital marketing agency that has a team of social media managers and marketing experts that specialise in growing your social media presence. We keep up to date with the latest social media platform algorithms to ensure your account is never hindered in its progress. We are specialists in our field, able to help your brand reach new heights.
Contact the Starbright social media team to find out how we can help your business succeed on social media.