Client Name
Chery Pretoria, a fast-growing automotive dealership in South Africa.
Service
Full-Funnel Digital Marketing: TikTok, Meta & Google Ads
Client Background
Chery Pretoria is a dynamic automotive dealership with a strong product line, but it faces stiff competition in a saturated market. While the vehicles spoke for themselves, the dealership needed to grow its digital presence to reach new audiences and generate high-quality leads.
That’s when Bazil Efstratoudakis, the dealership’s owner, reached out to Starbright. He had a vision: to evolve Chery Pretoria from a traditional dealership into a digital powerhouse.
The goal?
To drive consistent online traffic, improve lead quality, and dominate the Pretoria automotive market through platforms like Google, Meta, and TikTok.
Results Achieved
Chery Pretoria saw a surge in online activity, requiring an upgrade in their website bandwidth to manage a 70% increase in impressions and 45% more clicks, primarily driven by TikTok campaigns.
Objective
Chery Pretoria wanted to generate consistent, high-quality leads and boost visibility in a competitive market. Traditional marketing methods weren’t cutting it anymore, so they needed a strong digital strategy that delivered measurable results.
The Challenges
- Despite having a solid vehicle lineup, Chery Pretoria wasn’t reaching enough people online.
- Lead quality was inconsistent and dependent on walk-ins or passive marketing.
- Bazil knew digital platforms offered promise, but without a targeted strategy, results were minimal.
- Website traffic was low and didn’t convert into enquiries.
Our Solution
Starbright developed a full-funnel digital strategy tailored to Chery Pretoria’s goals.
Here’s what we did:
- TikTok & Meta Campaigns: We created engaging video and display content to reach high-intent users, boost awareness, and drive traffic.
- Google Ads: From search to performance max campaigns, we ensured Chery appeared in front of people actively looking for new cars.
- Precise Audience Targeting: We used interest-based segments, custom audiences, and geo-targeting to reach the most likely buyers.
- Website Optimisation: We ensured the dealership’s website was fast, mobile-friendly, and conversion-focused to support incoming traffic.
We didn’t just drive traffic; we turned clicks into conversations and conversations into sales.
The Results
TikTok
- +70% Impressions
- +45% Clicks
- 2% conversion growth = 23,591 Conversions
- +200% Investment
Even though conversion growth was modest at 2%, the total volume was outstanding. TikTok proved to be a high-volume traffic generator, introducing Chery Pretoria to a younger, mobile-first audience that engages with video.
Meta
- 822,997 People Reached
- 1,131,032 Impressions (+340%)
- 8,922 Clicks (+134%)
- 42 Leads Generated
- Cost per Click: Optimised
- Landing Page Views: 2,000+
Even with a modest CTR, the campaign delivered strong top-of-funnel traffic and qualified lead submissions. Meta campaigns focused on engagement and trust-building through native lead forms and instant interaction.
Google Ads
- 134,055 Clicks (+473.5%)
- 2.45M Impressions (+406.8%)
- 16,075 Conversions (+562.6%)
- Conversion Rate: 5.46% (↑102.8%)
- Cost per Conversion: R40.00 (↓76.8%)
- Search Impression Share: 21.35%
Not only did traffic increase by more than 1 year (2023-2024), but we also significantly reduced costs. Compared to Google’s South African automotive benchmarks, Chery Pretoria outperformed in almost every category, proving that smart targeting and creative excellence go hand-in-hand.
Ready to Supercharge Your Dealership’s Digital Growth?
Let Starbright craft a full-funnel digital marketing strategy for you.
Client Feedback
Working with Starbright has completely transformed our dealership’s visibility online. We’ve seen a dramatic increase in quality leads, and the TikTok engagement alone blew our minds. The results speak for themselves. Couldn’t be happier.
Bazil Efstratoudakis, Owner of Chery Pretoria
