Client Name
PG Bison, a leading South African wood-based panel supplier.
Service
Custom Web Development
Client Background
PG Bison is a leading South African manufacturer of wood-based panel products, trusted by businesses and customers across the country and into Africa. Serving a diverse and multilingual audience, PG Bison has always prioritised delivering a seamless user experience.
Their original website, built on Drupal by Starbright, was the ideal solution at the time. However, the system relied on manual translations, which became increasingly time-consuming and inefficient as their global reach grew. Because translations had to be done manually, the website was limited to just three languages (English, Portuguese, and French).
PG Bison needed an automated, scalable solution to streamline content updates, improve accessibility, and accommodate their expanding audience while maintaining the high standards their brand is known for.
With the new solution, it’s now easy to add new languages, and the site currently supports six (English, Afrikaans, Portuguese, French, Spanish, and Zulu). Our solution enabled PG Bison to double their language capacity with room for further expansion.
Objective
PG Bison aimed to automate website translations. Their previous Drupal-based platform relied on manual, time-consuming processes. They needed a scalable multilingual solution that supported seamless content updates, preserved design consistency, and welcomed their diverse, growing audience.
The Challenges
- Translating every page by hand required a significant amount of time and money.
- The previous version of the website required duplicate pages for each language, which impacted the website’s speed.
- It was always a challenge to ensure the translations were accurate, visually appealing, and easy for everyone to use.
Our Solution
Starbright developed a special WordPress plugin for PG Bison to automate and simplify translation.
Key features of the plugin included:
- Custom Translation Settings: A user-friendly dashboard allowed PG Bison to manage translations with ease. (No coding is required.)
- Automated Translations: Content was translated instantly through a “Translate” checkbox, reducing manual effort.
- Improved User Experience: Visitors to the site can select their language from a dropdown, and the content will adjust automatically.
- Simple to Use: It was easy to set up with a Cloud Translations API.
Check out the different language options and see how effortless it is to use! – Click Here.
The Results
- Saves Money: PG Bison no longer has to pay for translators, which could typically cost R500 – R1000 per page. The one-time tool handles translations easily, and adding new languages doesn’t cost extra.
- Saves Time: Visitors can pick their language in seconds, and translations happen instantly. The team no longer needs to manually upload content, saving a lot of time.
- Helps Growth: The new multilingual website makes it easy for PG Bison to reach more people worldwide. It provides users with a simple and welcoming experience, regardless of their location.

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Client Feedback
We’re thrilled with how effortlessly our new website handles translations! The user experience is smooth, intuitive, and seamless, making it easier than ever for our audience to engage with our content in multiple languages. It’s clear that a lot of thought and expertise went into the development. Huge thanks to the Starbright team for delivering such an impressive solution!
Nombuso Mwelase, Communications Manager




