Words are the undeniable driving force in the vast digital landscape that encompasses our lives. Whether we realise it or not, every website we visit, every social media post we scroll through, and every blog we read is made possible by the art of content writing. But what exactly is content writing? Is it merely putting words together to fill a blank page, or does it involve something deeper, more profound? Read this comprehensive guide to find out!
What Is Content Writing?
Content writing is the process of writing, editing and publishing all sorts of content. The content can be in the form of blog posts, website landing pages, video scripts, product category descriptions, or social media posts. But this is not all – in fact, there are over 100 types of content that can be written. It all depends on the product, service or industry.
So, what is the purpose of content writing?
The purpose of content writing is not only to write content that is interesting and engaging but also to provide information that helps customers understand what products or services are being offered.
Content is the heart of any digital marketing strategy – how else would customers discover what you’re offering them?
Have you heard about SEO content writing?
The term “SEO” might still be new to some, but it has become an important part of content writing. SEO stands for Search Engine Optimization, and it is the process of optimising web pages or content in order to increase their visibility in search engine results pages (SERPs).
When done properly, SEO content writing can help a website rank higher and gain more organic traffic.
It involves the inclusion of keywords, phrases and topics that are relevant to what your company offers. Take, for example, a company that sells organic skincare products. They would want to include related words and phrases like ‘natural skincare’, ‘botanical ingredients’, ‘vegan-friendly beauty products’ and more.
Best Content Writing Tips To Follow.
To write excellent content, you naturally need to be a skilled writer. That being said, there are a few tips you should follow when creating content for your website or blog:
1. Write unique and original content:
Your content should not look like any other website/blog’s content. Be original, be creative, and be unique. If you are writing about a topic that has been addressed numerous times, take the time to write something from your own perspective and provide insight that no one else has.
2. SEO-optimise for search engine results:
Being an SEO-savvy content writer is a must these days. If content writers do not follow on-page SEO optimisation, their content will not be seen on the search engine results page. And what would be the point then? If you have the task of website content writing, you must know how to use the right keywords and phrases to improve your website’s chances of appearing in search engine results.
3. Include Relevant CTA’s:
CTA’s or Calls To Action are an essential part of content writing. It is, after all, your job as a content writer to guide and direct readers to take action. Whether it is clicking on a link, signing up for a newsletter, or purchasing a product, CTA’s should be used strategically in the content to motivate readers.
Should You Outsource Content?
Are you sitting with a dilemma of whether you should outsource content writing or take it upon yourself to write the content? It largely depends on your level of expertise and budget.
Here are some pros and cons of outsourcing your content:
- You can save valuable time.
- You have access to professional writers.
- You can benefit from their experience.
- It can get costly depending on your order.
- You cannot always guarantee quality.
- The content can be plagiarised if not checked.
If you do decide to outsource your content, contact a content writing agency that has a proven track record and offers quality content.
At Starbright, we understand the importance of quality content writing. Our experienced writers are knowledgeable in a variety of industries allowing us to offer professional, top-notch content. We are proud to use a range of tools and techniques designed to ensure that all our content is original.
Give us a call today if you want to learn more about the art of content writing and how it can benefit your business!