Client Name:
Stargas, a leading supplier and installer of gas products in South Africa.
Service:
Background of The Client
Stargas is a top supplier and installer of gas and related products for commercial, industrial, and residential customers across South Africa. Operating from their Centurion depot with direct delivery, they’re known for expertise and safety.
The Challenge
Stargas had a complex business structure with diverse products and services, each targeting different audiences and locations. Every department operated with its unique set of goals, budgets, and KPIs, making unified campaign management difficult.
They needed a strategy to address these individual needs while maintaining a cohesive brand identity.
Our Solution
We collaborated with Stargas to develop a unified Google Ads strategy.
- By precisely segmenting each department into its own dedicated campaign within a single Google Ads account, we could tailor targeting and messaging effectively.
- This segmentation was the cornerstone of our approach, allowing us to address the unique demands of each department while maintaining a consistent Stargas brand identity across all campaigns.
- To maintain transparency in performance, we introduced monthly department-specific reports, providing Stargas with clear insights into how each segment was meeting its goals.
The Results
Our segmented approach delivered exceptional growth between March 2025 and July 2025:
- Clicks: +125%
- Impressions: +744%
- Average CPC: -43%
- Conversions: + 190%
- Conversion Rate: +34%
- Cost Per Conversion: -56%
Fact-Checked – Anke, Google Ads Account Manager
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