Google Ads is one of the best forms of digital marketing available right now. It allows businesses to reach and target potential customers with precision.
However, managing Google Ads campaigns can be complex and time-consuming, which is why many businesses choose to outsource this task to expert Google Ads management agencies.
In this article, we will discuss what Google Ads Management consists of and the top 4 advantages of hiring an expert Google Ads management agency for your business.
So, if your business, small or large, is just starting with Google Ads, keep reading to find out how expert management can help you achieve your business goals.
What is Google Ads Campaign Management?
Google Ads campaign management involves creating, monitoring, and optimising ads on the Google Ads platform.
This includes:
- Setting up a new Google Ads Campaign or refining an existing one
- Keyword research and selection to target the right audience
- Creating compelling ad copy and choosing appropriate ad formats
- Setting up bids and budgets to get the most out of your budget
- Continuously monitoring the campaign's performance, adjusting strategies as needed
- Regularly reporting on the campaign's progress and providing insights for improvement.
Advantages Of Google Ads Management
PPC advertising can be a powerful tool for businesses, but it requires knowledge and expertise to yield significant results.
Google Ads are complex; they change regularly and require constant attention to be successful.
Here are the top four advantages of hiring an expert Google Ads agency for your business.
1. Access To Expertise & Knowledge
Google Ads account managers have the necessary expertise and knowledge to create and manage campaigns.
Here is a list of the expertise they possess:
- Extensive knowledge of the Google Ads platform and its features
- Familiarity with industry trends and changes in ad algorithms
- Analytical skills to interpret data and make informed decisions
- Understanding of target audience behaviour and market competition
- On-the-job experience that helps them troubleshoot and optimise campaigns effectively
Google Ads experts also continuously update their skills and knowledge through training and certification programs, ensuring that they stay ahead of the game.
2. Time-Saving
Google Ads management takes time.
From setting up the ad campaigns, to creating ad copy, selecting keywords and ad formats, to monitoring and optimising the campaign for maximum results - it requires a significant investment of time.
A skilled individual works primarily on creating and managing Google Ads campaigns, allowing you to focus on other important aspects of your business.
So, instead of investing your time in learning and managing Google Ads, hiring an expert agency will allow you to concentrate on other critical tasks for the growth of your business.
3. Support from Google
Digital marketing agencies who are certified Premier Google Partners receive support from Google.
This support includes exclusive training, access to beta features, and direct communication channels with Google Ads representatives.
For your business, this means having expert professionals working on your campaigns while also receiving support from one of the largest tech companies in the world.
4. Cost-Effective
Hiring a Google Ads management agency may seem like an additional expense, but in reality, it can save you money.
The average annual salary for an in-house Google Ads specialist in South Africa is R251,429. This does not include additional costs such as training, software, and benefits.
On the other hand, outsourcing to a Google Ads management agency can be more cost-effective as you only pay for their services when needed.
Furthermore, agencies have access to tools and resources that may otherwise be costly for an individual or small business to use.
What Can Happen If You Don't Hire a Google Ads Agency?
Without proper management of your Google Ads campaigns, you risk wasting valuable resources and missing out on potential customers.
Here are some possible consequences if you choose not to hire a professional agency:
- High Cost: Ineffective ad campaigns can result in a wasted budget and little to no return on investment.
- Time Wasted: Managing Google Ads takes time and expertise. Without proper knowledge and experience, you may spend countless hours trying to optimise your campaigns with little success.
- Missed Opportunities: Google Ads is a constantly evolving platform, and without dedicated professionals keeping up with the latest updates and trends, you may miss out on potential customers or fail to take advantage of new features.
- Negative Brand Image: Poorly managed ad campaigns can reflect negatively on your brand and damage its reputation. This can turn potential customers away and harm your business in the long run.
Interested In Hiring A Google Ads Management Agency?
As you can see, the advantages of expert Google Ads management far outweigh the cost.
So, if you're ready to take your business to the next level and reach more customers through Google Ads, contact us at Starbright today!
We are a digital marketing agency in Pretoria that offers you expert Google Ads management services, along with a range of other digital marketing solutions.