Google Partners is a Google program for digital marketing agencies and other professional online consultants who manage Google ads accounts. A Google Premier Partner, on the other hand, is a step higher. In this article, we will explore what it takes to become a Premier Partner and why it benefits businesses.
What Is A Google Premier Partner?
A Google Premier Partner badge is the highest level of achievement a digital marketing agency can achieve within the Google Partnership program. It is a badge of honour awarded to agencies that have demonstrated exceptional performance in managing and growing their clients' Google ads accounts.
What Are The Requirements To Become A Premier Partner?
To become a Premier Partner, an agency must first meet the Google Partner requirements. These requirements include the following:
- Performance: Your agency's registered Ads manager account needs to have a minimum optimisation of 70%. This means that you're in control and have the ability to optimise your clients' accounts effectively based on their goals.
- Ad Spend: Your Ads Manager account must maintain a 90-day ad spend of R180,000.00 across managed accounts.
- Certification: Your Google Partners registered Ads manager account needs to have a minimum of 50% of your employees certified in Google Ads. This shows that your agency has the knowledge and skills to manage Google Ads effectively.
If your company meets the partner requirements and is part of the 3% of participating companies within a country, you will be considered a Premier Partner.
How do you become a part of the 3%?
If you want to be a part of the 3% of participating companies, there are certain factors that you need to consider. Let's take a look at some of the key factors that can help you become a partner:
- Existing and New Client Growth: Google is looking for agencies that have a proven track record of successfully growing their clients' businesses through Google's advertising platform. This includes year-over-year ad spend growth, and ad spend metrics.
- Client Retention: Google considers the retention rate of an agency's clients in order to determine their eligibility for becoming a Premier Partner. The higher the retention rate, the more likely an agency will be considered for this status.
- Product Diversification: Agencies with a mix of product, display, and video ads are preferred by Google as they show a diverse skill set in managing different advertising campaigns.
- Annual Ad Spend: One of the primary criteria for becoming a Google Premier Partner is the investment in Google Ads spending across managed accounts each year. The more you spend on Google Ads, the closer you are to becoming a Premier Partner.
What Are The Benefits?
Becoming a Premier Partner is not just about status and recognition. It also comes with many benefits including:
- Your cost-per-click (CPC) rates may be lower as Google rewards Premier Partners with more competitive pricing. This can save your agency money and allow you to allocate those savings towards other areas of your business.
- Partners bring better quality leads to their clients as they have access to Google's latest and most advanced features.
- Premier Partners receive exclusive access to beta features and tests.
Looking For A Google Premier Partner Ads Agency?
Are you looking for a Premier Partner to help your company's Google Ads strategy? Starbright is a certified Partner with years of experience managing successful campaigns for clients.
Contact us today to get professional Google Ads Services in Pretoria!