You need an SEO audit when your website is not performing as well as expected. An SEO audit can help identify the areas that need improvement and provide a roadmap for optimising your site's search engine ranking.
In this article, we will explore why an SEO audit is crucial for the success of your online presence.
What is an SEO Audit?
An SEO audit is a comprehensive analysis of your website's performance in terms of search engine optimisation (SEO).
It involves an evaluation of various on-page SEO and off-page SEO factors that affect your website's ranking on search engine result pages (SERPs).
What Problems Can an SEO Audit Identify?
An SEO audit can identify multiple issues that could be affecting your website's search engine ranking. Here are some common problems that an SEO audit can detect:
Technical Problems
- slow page loading
- broken links
- duplicate content
- poor site structure
- mobile responsiveness
Keyword and Content Related Problems
- lack of relevant keywords
- keyword stuffing
- low-quality content
- thin content
Backlink Issues
- spammy or irrelevant backlinks
- broken or redirected backlinks
- low domain authority from backlinks
Local SEO Problems (if applicable)
- incorrect NAP (name, address, phone number) information
- missing or incomplete local listings on search engines and online directories
Why is an SEO Audit Important?
Now that we know what problems an SEO audit can identify, let's explore why it is essential for your website's success.
Identifies Areas of Improvement
An SEO audit identifies any of the abovementioned problems and ways to fix them. If your website has technical issues, the SEO specialist will use technical SEO knowledge to correct them. For example, if your website flags 404 errors (broken links), the SEO specialist will redirect them to working pages.
Improves User Experience
When your website has technical or content-related issues, it can significantly affect the user experience. For instance, slow page loading times can cause users to leave your site and search for alternatives, resulting in a high bounce rate. An SEO audit helps improve user experience by addressing these issues and making your website more user-friendly.
Gives Insight Into Competitors
An SEO audit looks at your website and analyses your competitors' websites. It provides valuable insights into what they are doing well and areas where you can improve to outrank them in search results.
Keeps Your Website Up-to-Date
SEO is an ever-changing field. Google constantly release updates and algorithms that can affect your website's ranking. An SEO audit ensures that your website is up-to-date with these changes, helping you stay ahead of the competition.
Increases Website Traffic
An SEO audit aims to improve your website's visibility in search engine rankings. If the problems are solved and improved, your website may move up in the rankings, increasing organic traffic. This can lead to more potential customers and higher conversions for your business.
How To Do An SEO Audit
Below, we'll outline how our SEO specialists do an SEO audit for your website.
1. Runs A Site Audit On Software
Our team makes use of software (Ahrefs, Moz & Screaming Frog) to conduct a site audit. These tools help identify technical and content-related issues on your website that may affect your SEO ranking. They also provide recommendations for improvement.
2. Examines On-page Elements
The next step is to examine all the on-page elements, such as title tags, meta descriptions, headers, links, and image alt text. Our team ensures that these elements are optimised for SEO by doing keyword search, including the keywords where relevant and following best practices.
3. Analyses Content Quality
Content plays a crucial role in SEO; our team thoroughly analyses your website's content. This includes checking for duplicate content, keyword usage, and overall quality. We also provide recommendations for creating high-quality, SEO-friendly copy. (Our SEO copy and Content writing services come in handy here)
4. Fixes Technical Issues
While conducting the site audit, our team also looks for any technical issues such as broken links, slow loading speed, server errors, and so much more.
5. Reviews Backlink Profile
Backlinks are what other websites use to link back to your website. They are an essential factor in SEO rankings but can also harm your ranking if they come from spammy or low-quality sites. Our team checks your backlink profile and disavows any harmful links that may be affecting your ranking.
6. Examines Mobile Responsiveness
A responsive web design is crucial in today's age. If your website is outdated and not mobile-friendly, it can significantly affect your SEO ranking. Our team will use Google's Mobile simulator and Google Search Console's recommendations to check your site's mobile responsiveness. Suppose your website fails, we suggest you talk with our web design and web developer team to get your website up to date.
7. Provides a Detailed Report and Suggests Recommendations
After conducting a thorough SEO audit, our team will provide you with a detailed report of our findings. This report includes all the issues found on your site, along with recommendations for improvement. Our team will also be available to answer any questions you may have.
And that's it from our side! We hope this article has shed some light on why you need an SEO audit for your website. It may seem like a daunting task, but the benefits it can bring to your site's ranking and overall online presence are well worth it.
So don't wait any longer; get in touch with our SEO services team today and let us help you take your website to the next level!