1. What Is Social Media Training?
  2. Why Is Social Media Training Important?

Social media training for businesses has become an essential part of a successful marketing strategy. Without proper knowledge and 'know-how' of the social media world, businesses are at risk of missing out on a lot of opportunities!

If you're a business owner who wants to invest in social media training either for yourself or your employees but is still a little hesitant, then this article is for you. Keep reading to find out why social media training is crucial for businesses.

What Is Social Media Training?

Every training program or workshop differs from each other, but in general, social media training refers to the education and development of skills related to using social media platforms for marketing purposes.

It includes learning about the following important aspects:

  • Understanding the basics of social media platforms
  • Creating and sharing relevant content
  • Engaging with your audience
  • Tracking and analysing data to improve performance
  • You can get social media training from experts, consultants, or even online courses

At Starbright, we offer social media training services at our offices with a professional social media marketing manager. We believe that in-person social media workshops provide the best learning experience, as you can ask questions and get personalised tips.

Now that we understand what social media training is, let's look at why it is crucial for businesses.

Why Is Social Media Training Important?

According to Statista, by the year 2022, 81% of companies in South Africa actively use Facebook for business purposes, followed by LinkedIn at 80%, Instagram at 69% and Twitter at 68%.

With such a large percentage of businesses using social media, it's evident that it has become an essential aspect of any business strategy. Therefore, having the skills to utilise social media effectively can make a huge difference in your business's success.

Here are some reasons why social media training is crucial for businesses:

1. Saves Time

If you and/or your employees know how to work with different social media platforms it can save you a tremendous amount of time. Instead of spending hours trying to figure out how to post a simple update on LinkedIn, you’ll be able to create and schedule posts quickly.

2. Increases Brand Awareness

By knowing how to, and when to engage with your business's audience on social media, you can increase your brand's awareness organically. Engagement is priority number one when it comes to social media marketing, and knowing how to do so effectively will give your business a competitive edge.

3. Improves Productivity

Struggling with a task can be frustrating. Frustration leads to exhaustion, and that can decrease productivity in the workplace. With training, you’ll know how to maximise each social media platform's features without getting stuck on a particular task.

4. Enhances Communication Skills

A significant aspect of social media is interacting with others online. With proper training, you and your employees can develop better communication skills to engage with potential customers and build strong relationships with existing ones.

5. Keeps Up With Trends

Social media platforms are continually changing, and new features are being added all the time. If you're not keeping up with the latest social media marketing trends, then you risk falling behind your competitors. When a skilled professional guides and trains you, staying on top of the latest trends becomes easier.

6. Builds a Strong Online Presence

Social media platforms are an essential tool for businesses to establish and maintain an online presence. When properly trained, you'll know how to create a cohesive brand image across all social media platforms, which can help attract potential customers and build trust with your audience.

7. Increases ROI

Spending money on a social media training workshop is an investment rather than an expense. With the knowledge and skills gained, you can effectively utilise social media platforms to connect with your target audience and increase your return on investment (ROI).

As you can see, the importance of social media training for businesses cannot be overstated. Contact us at Starbright today and book your social media training workshop today!

Our experienced social media marketing manager will get you sorted on the latest trends, strategies and techniques to help your business reach its full potential.

Book your spot now and watch your business grow!