Like most things, if the cost of something is too good to be true, it usually is. The same goes for website design.
A website is essentially the first point where your potential customers get a glimpse of who you are and what you do. Even if they’ve heard about you via word of mouth, chances are, they’re going to go check out your site or end up there from one of your social media platforms.
Therefore, it goes without saying that your website is an imperative part of your brand identity, and it should reflect the quality to which you hold your business accountable. It’s an investment into your reputation as a business. If your website isn’t up to scratch, it doesn’t matter how good your products are – it’s not going to make a good impression (pun intended).
Monthly Web Design Packages
If you’ve ever searched for affordable web design packages, you’ve probably seen something similar to the below. We’ve added our own spin on these:
Drawbacks of Website Design Packages
Most of these packages are template-based, and templates limit the amount of customisation that can be done on the site. You are unique, you are one of a kind, and so is your business; you’ll need a website that works uniquely for you – not some copy-paste job of something you wrote in a brochure ten years ago.
Website design packages tend to offer limited solutions in a box. This box is pretty, don’t get us wrong, but what you really want is a box that looks good, feels good and has people coming back for more.
A website serves a different purpose for each and every business – you simply can’t make a winning formula out of a one-size-fits-all approach… Or, you can, but it won’t be groundbreaking. When you get a website package, you’ll most likely either be overpaying or underpaying, and neither of those is a good thing if you want to get your money’s worth.
Templates also take away from your (very important) SEO value. These needs differ too, and this is why having a custom website is a better option if you’re looking for a user-friendly, efficient site that justifies your sales pitch.
Custom Web Development on user-friendly content management systems (CMS) like WordPress or Drupal is definitely the way of the future for innovative business people. Whether you’re nurturing a brand new business or you’re getting annoyed with the fact that your online presence is dwindling if it was even there, to begin with.
Just as we’ve said, websites aren’t a one-size-fits-all deal, website packages have their place too. If you’re looking for a simple site to showcase straightforward projects and you don’t have an elaborate product/service offering, then maybe an affordable website design package in South Africa is for you! If you need some direction, give us a shout and we’ll help where we can.