1. What is UX?
  2. Brief History and Evolution
  3. Difference between UX and UI
  4. Why is UX Important?
  5. Core Principles of UX Design
  6. Steps to Improve UX
  7. UX Best Practices
  8. Tools and Resources
  9. Master UX Design Basics Today!
  10. Frequently Asked Questions (FAQs)

What's all the buzz about UX (user experience) these days, and why does it even matter? Well, UX is the way a user feels when interacting with a product or service and can determine the success of a business, from customer acquisition to user retention. Continue reading to become a UX Design Basics master!

What is UX?

User Experience, or UX, is the sum of interactions a user has with a product or service.

The aim?

To provide the most efficient, engaging, and satisfying customer journey possible. A positive user experience creates loyalty and trust, which will result in more users using your product or service over time.

Brief History and Evolution

The concept of UX isn't a new one. The history of UX started with Don Norman, a cognitive scientist, who coined the term 'User Experience' in the early '90s while he was at Apple. Although initially related to software design, its application has exploded across various fields, from web development to consumer electronics.

Difference between UX and UI

Though often used interchangeably, User Experience (UX) and User Interface (UI) are not the same. UI deals with the tangible elements that you interact with, such as buttons and visual design. In comparison, UX encompasses the overall experience influenced by UI but also includes other factors like navigation, speed, and content quality.

Why is UX Important?

Have you ever opened a website and couldn't find what you wanted? Or maybe you clicked a button, and nothing happened? These are examples of bad UX, something that happens all too often.

But what is the importance of UX? It increases website engagement by making it easier for visitors to find what they're looking for and can make the difference between a user continuing or leaving your website.

Good UX helps to build trust between customers and brands and can also create loyalty. When users are satisfied with their experience, they will keep returning to your website or product more often, leading to increased sales and conversions.

Core Principles of UX Design

There are certain UX design principles that guide the process of creating an effective user experience. These guidelines include the following:


  • Simple and intuitive design
  • Ease of use

User-Centred Design

  • Focused on solving the user's problems
  • Involves users in the design process


  • Design that caters to all users, including those with disabilities
  • Accessible across all devices and platforms


  • Uniform design elements and navigational components across the platform
  • Consistent user interface to provide a sense of familiarity

Feedback Mechanisms

  • Systems for users to provide feedback
  • Immediate response to user actions (e.g., form submission acknowledgement)

Steps to Improve UX

UX designers follow steps to ensure they create the best experience for users. These include:

Identifying user needs

To identify a user's needs, UX designers should conduct user research to understand their goals and motivations. This could include interviews, surveys, usability tests, focus groups, or any other method that will provide valuable insights into the users' needs.

Creating personas

Personas are fictional representations of users that help designers understand their target audience. Personas should include basic demographic information, as well as the user's motivations, goals and challenges when using a product or service.

Developing wireframes

A wireframe is a blueprint of the interface that UX designers use to define the structure and navigation of a product. Wireframes help to ensure that elements are placed in the most logical and intuitive positions.

Conducting usability tests

Usability tests are a great way to evaluate how users interact with the product or service. These tests help designers identify any potential problems and areas for improvement. UX designers can use this feedback to refine their designs and ensure that the user experience is as streamlined as possible.

Analysing data and feedback

UX designers should also analyse data and user feedback to better understand their target audience. UX designers can use this information to optimise existing features or create new ones that are more geared towards the users' needs.

Designing the interface with user needs in mind

Once UX designers have a clear understanding of their users, they can begin to design the product interface. During this process, it's important for designers to keep the user in mind and ensure that all elements are intuitively placed on the page.

Testing & evaluating results

UX designers should regularly evaluate the results and test any new features or changes. This helps to ensure that the product or service is continuously improving and providing users with a great experience.

UX Best Practices

User experience best practices are essential for creating a product or service that meets user needs and provides a great experience. Here are some of the key UX best practices to keep in mind:

  • Simplicity
  • Responsive web design
  • Easy navigation
  • Mobile friendly design
  • Content prioritisation

Tools and Resources

Interested in diving deeper? Here are some suggestions:

UX Design Software: Adobe XD, Sketch
Books: "Don't Make Me Think" by Steve Krug, "The Design of Everyday Things" by Don Norman
Online Courses: Coursera's UX Design Fundamentals
Blogs and Influencers: UX Design. cc, Starbright User Experience

Master UX Design Basics Today!

After reading this article, you've gained a better understanding of UX design basics that go into creating great user experiences. With the right tools, resources, and understanding of user needs, you can create a product or service that meets the needs of your users and provides them with a great experience.

Starbright's UX services in Pretoria are also here to help. Contact us to discuss your project and how we can help you create the best user experience for your product or service.

Frequently Asked Questions (FAQs)

1. What are the core skills needed for UX design?

Empathy, problem-solving, and a good grasp of design tools are essential.

2. How does UX differ from UI?

UI is about the visuals, while UX encompasses the entire user journey.

3. How can a small business implement UX principles on a budget?

Use free tools for initial designs, employ guerrilla usability testing, and leverage user feedback for iterative improvements.