In today's highly competitive business landscape, having a digital product, such as a website, that stands out from the rest is essential for success. A UX audit is a great way to ensure that your product offers users an optimal user experience (UX). In this essential guide, we will provide an overview of what UX audits are, their benefits, and the steps involved in conducting one.
What is a UX Audit?
A research article by the University of Pretoria found that UX is not even considered during the design process in South Africa. This is because many companies don't understand what a UX audit is or why it's important.
So, what is a UX audit?
A UX audit, sometimes called a UX review, is a process that reviews existing digital products and assesses how well they meet business, accessibility, and user needs.
During a UX audit, experts will identify any usability issues or opportunities to improve the overall user experience. It can be used to evaluate websites and mobile apps.
Image these experts as detectives on a mission to uncover any user experience flaws. They will take into account ease of use, efficiency, aesthetics, functionality, and more when evaluating a product.
So, why is a UX audit important, especially for businesses? Let's take a look below.
The Importance Of UX Audit For Businesses
If a business's website or mobile app isn't performing optimally, it could result in lost customers and revenue. For example, if you go onto a website to fill in your contact details but the form is confusing and difficult to use, most users won't bother completing it. With a UX audit, the contact form can be identified as an issue, leading to improved user experience and customer engagement.
On the other hand, a well-designed product can encourage users to explore, interact with the content, and return for more. This will increase conversions - whether it's sales or signups - resulting in increased revenue.
A UX audit is especially critical for companies that are launching new products or websites. It helps to identify any potential flaws that could impact users negatively so they can be addressed prior to launch. Doing so will increase the chances of success for the product.
UX audits are also useful when there has been a major change to an existing product or website, such as a redesign or rebranding. It ensures that all the new features and changes have been properly implemented and functioned as expected.
Businesses can hire an expert, or they can decide to do it themselves. But where does one start, and what should they look out for?
What To Look Out For During A UX Audit
During a UX review, there are certain things you need to look for in order to determine how effective the user experience (UX) is.
- Broken links
- Web Design inconsistencies
- Layout and hierarchy inconsistencies
- Outdated content
- Usability and accessibility
- Branding message
- Traffic, engagement, conversion rates, retention, and sales analytics
- Overall performance
- Text readability
- Search Engine Optimisation (SEO)
These are just some of the key factors that should be considered during a UX audit, as they affect how users use and interact with your app or website.
How To Do A UX Audit?
Once you know what to look for, it's then time to start the UX audit. Here's a step-by-step process on how UX designers do a UX audit.
Step 1: Understand Business Objectives
Before a designer can start a UX review, they must understand the business's objectives. What are they trying to achieve, and how will this affect the UX? Knowing the answers to these questions can help the UX designers assess if the current design meets the goals of the business.
Step 2: Get To Know The Users
This step is done by creating user personas. User personas can be described as a semi-fictional representation of the customer. Knowing who the users are, their goals and their motivations can help UX designers understand why certain design features work or don't work for them.
Step 3: Understand User Objectives
The insights gathered from user personas should be used to understand the objectives of each user. For example, is the user looking to buy a product? If so, what are they looking for, and how can you ensure they achieve their goals quickly and easily?
Step 4: Review Analytics
Google Analytics is a very powerful tool that UX designers can use to understand how users are using the product. They can also review data from other sources, such as heatmaps, session recordings, and surveys. This data can be used to discover any areas of optimisation or improvement within the UX design.
Step 5: Complete A Heuristic Evaluation
A heuristic evaluation might sound like an unfamiliar term to you, but UX designers use this to assess the usability and user experience of a product. During a heuristic evaluation, a designer puts themselves in users' shoes. For example, if a mobile app needs to be evaluated, the designer will assess how easy it is to navigate, the level of engagement and overall usability.
Step 6: Make Necessary Recommendations
Once the assessment is complete, UX designers will make a list of recommendations that should be implemented in order to improve the user experience. This could range from completely redesigning a feature or fixing minor bugs that may have been overlooked.
These six steps can help UX designers conduct an effective and comprehensive user experience audit. Your question now might be, will this entire process really benefit my business? The answer is Yes!
Benefits Of A UX Audit
Typically the first contact with a customer or client is through a website or an app. It is, therefore, very beneficial for a business if these platforms provide a positive user experience. Here are some of the benefits of conducting a UX audit for your business:
- Improved customer engagement and satisfaction levels.
- Enhanced customer loyalty and retention rates.
- Increased user productivity by ensuring a smooth and efficient user journey.
- The streamlined design process with specific recommendations to optimise the user experience.
- Obtaining useful insights from analytics that can be used to improve the product.
- Improved ROI as your product becomes more attractive to customers.
The importance of a UX audit cannot be understated, and there are many ways in which it can benefit businesses.
Based on the information you now have, it should be clear why a UX audit is essential for businesses, especially if you have a website or an app that doesn't bring you your desired results. Take a look below to hire one of the top UX audit service providers in South Africa.
Top UX Audit Service Provider In South Africa
At Starbright, we offer some of the best UX audit services in South Africa. Our team consists of highly experienced and knowledgeable professionals who are dedicated to pushing your business forward. Don't miss out on this opportunity to receive quality feedback and advice that will improve your user experience and bring you one step closer to achieving success.
Frequently Asked Questions About UX Audit
What Can I Expect During A UX Audit?
A UX Audit is an in-depth analysis of the user experience, which includes evaluating areas such as usability, accessibility, navigation, and design. This audit will provide valuable insights into how users interact with your website or app and what improvements can be made to enhance their experience.
What Is The Goal Of UX Audit?
The ultimate goal of a UX audit is to pinpoint critical areas of improvement in the user journey that prevents them from achieving their desired goal or outcome. The audit will also enable you to identify areas that need improvement in order to provide a more engaging user experience.
How Long Does A UX Audit Take?
The average length of a user experience audit varies depending on the complexity of the website or app. Generally, it can take anywhere from one week to six weeks to complete an audit and provide actionable insights into how you can improve your digital product.