A professional copywriter can offer businesses across various industries the optimal content they need to perform various functions, such as marketing, education and/or entertainment. In order to create content that will fit seamlessly into these various functions, businesses should ensure that they invest in the best content writing services.
A professional copywriter will ensure that:
- Your messages are all refined into a standard brand voice
- Your content is engaging
- Your content aligns with the style of the platform you are using to communicate (Instagram, LinkedIn, email etc.)
The types of content that a copywriter can create range in style, character, purpose, function, and source. Literally, anything you need written for your business, internally or externally, can be created by a copywriting specialist.
Content Marketing
Any marketing piece that is required to promote your brand, a product, an event, a sale, or a service can be written by a copywriter. They can create convincing, accurate and informative copy that will help you convert readers into customers. Some marketing pieces written by copywriters include:
- Social Media Ads
- SEO Optimised Articles/Blogs
- Google Ad Copy
- Brochure Copy
- Radio/TV Ad Scripts, and more.
Optimised Website Content
Everything website-related should be done by professionals: the content should be written by a copywriter, the design should be done by a qualified web designer, and it should be developed by an experienced team of developers. This will ensure that your website is user-friendly, informative and designed to convert visitors into customers. A copywriter, using your input and business information, can write all the pages that go onto your website.
Even better? SEO copywriters can gear the copy towards Search Engine Optimisation (SEO) which means that your website is written to organically climb the search engine rankings ladder and grab keyword traffic from competitors.
On- and Offsite Blog Posts
Another common task for copywriters is to write informative and engaging blog posts, for onsite or offsite publication. Blogs can be used:
- As part of an SEO strategy
- To inform clients about their products or services
- To educate
- To entertain
- To be used as part of a newsletter
- To be shared as social media posts
- As part of a content marketing strategy
Offsite blogs are posted on other high-traffic sites and used to create backlinks leading to the business’s website. This is used to increase traffic and domain authority. Both offsite and onsite blogs should be written by copywriters to ensure a professional tone, an enjoyable read and the natural inclusion of SEO keywords and links to increase visibility.
Professional Biographies or Profiles
A common request for copywriters is to compose biographies or LinkedIn profiles for high-profile members and senior managers of businesses.
These biographies or profiles are often also used on social media and on the “About Us” page of websites.
It is important for businesses to use their skills so that their most influential leaders are portrayed in a good light, it will not only showcase your business as competent and experienced; it will also assist leaders in creating a strong digital track record of their qualifications and experience.
Product Descriptions
Product descriptions form an integral part of e-commerce websites, printed or online catalogues, as well as promotional material.
It is important that product descriptions are composed by professional content marketing experts to ensure:
- that they are not too vague, but not too long
- that they carry the most important benefits across
- that they meet industry standards
- that they are geared towards the key audience
Product descriptions on websites can also be used as part of an SEO strategy to rank the site higher in search engine results for the products listed.
Other Content Types Copywriters should assist with
Other content that professional copywriters are qualified and experienced in creating include:
- Press Releases
- Event Materials
- Manuals/Standard Operating Procedures (SOPs)
- Presentations
- Email Marketing
- Privacy Policies, and so much more!