Instagram is a social media platform that allows for the sharing of pictures, videos, stories and advertisements. Most businesses use Instagram to showcase their products or services in a visually appealing way, helping them to connect with their audience, while creating brand awareness. There are a few easy ways to use Instagram as an additional tool to help build your online presence and share information with clients and potential clients.
If you decide to include Instagram in your marketing plan, it is crucial to be active on this platform for you to see any growth or return.
Make it a habit to post frequently; make sure that the content is valuable to your audience (that can include humour – a brand that can make people laugh stays more memorable)
Engage with your community by liking and commenting on their images – the more you engage with your audience, the more they will become interested in your brand.
Use hashtags that are relevant to your company, as well as to the people you are targeting. Think of hashtags as keywords that you would like your brand to be associated with. Don’t overdo them, though! Too many hashtags can be annoying for Instagram users.
Sell Your Story
Take some time to develop a content theme and determine what aspects of your brand you would like to promote to your audience. Will you be sharing images of your products, customers, or employees? These are great approaches to selling your story and introducing people to your “brand personality” and voice. Keep the needs of your customer in mind while determining this.
Lastly, don’t be afraid to let your creative side run free on Instagram. When you’ve established your content theme, it’s easier to be creative with it. Focus on creating a consistent visual narrative that can be identified as your “signature style”, allowing your audience to immediately recognise your brand. If you’re not quite sure how to do all of this, have a look at the digital marketing services we provide and we can help you create a unique strategy to successfully build your brand.