1. What Is A Google My Business Listing?
  2. What's Included In A Google My Business Listing?
  3. How Can A Google Business Profile Increase Sales?
  4. See Increased Sales Today!

A Google My Business listing (now called Google Business Profile) is a powerful tool Google provides. This tool allows businesses to list their company information, including hours of operation, contact details, and location on Google Search and Maps. While many may overlook this feature, having a Google My Business listing can significantly impact sales. Let's have a look into how this happens.

What Is A Google My Business Listing?

A Google Business Profile listing is a free tool that allows you to take charge of the way your business appears on the SERPs and in Maps.

This is a great way to get local exposure and win over potential customers. A Google My Business listing lets you give users all the important info they need to know about your business before they even visit your website or make a purchase decision.

To give you an example, here is our featured Google Business Profile:

What's Included In A Google My Business Listing?

  • Company Information: This includes your business name, category, description, and website link.
  • Contact Details: Your phone number, email address, and physical address can be listed for easy access by potential customers.
  • Hours of Operation: You can specify the days and hours your business is open to help customers plan their visit or contact you during the specified hours.
  • Images: You can upload photos and videos of your business to showcase your products or services, location, and team.
  • Reviews: Customers can leave reviews on your listing, allowing for social proof and feedback from satisfied customers.
  • Google Posts: This feature allows businesses to share updates about events, promotions, or new products directly on their listing.
  • Services: You can add a list of services you offer, making it easier for potential customers to understand what your business provides.
  • Attributes: These are specific details about your business, like whether you have Wi-Fi, accept credit cards or have outdoor seating.

How Can A Google Business Profile Increase Sales?

Now that we know what a Google My Business listing includes let's dive into how it can help your business increase sales.

Enhances Your Online Presence

With a Google Business Profile, you can improve your online presence and make it easier for potential customers to find you. When users search for businesses on Google, they are often presented with the top three local results on a map, also known as the "Local 3-Pack." When your Google Business Profile is set up correctly, you'll have a high chance of appearing in this top three list.

Increases Local SEO

Local SEO is the practice of optimising your website to rank better in local search results. This includes optimising:

  • Your website content
  • On-page SEO
  • Local citations (directory listings)

Having a Google Business Profile is crucial for local SEO as it signals to Google that your business is legitimate and provides accurate information. This, in turn, helps you rank higher in local search results when customers in your area search for products or services similar to what your business offers.

Provides Valuable Information to Customers

Customers want to find valuable information easily and quickly. With a Google Business Profile, customers can find everything they need in one place - your business name, location, hours of operation, website link, phone number and customer reviews. Providing this information upfront helps potential customers make informed decisions about whether they want to do business with you.

Boosts Online Reviews

Online reviews are crucial for businesses today as they significantly impact a customer's decision-making process. When someone searches for your business on Google, they will see customer reviews displayed prominently on your Google Business Profile. Positive reviews can increase trust in your brand and encourage potential customers to choose you over competitors.

Allows for Easy Communication with Customers

A Google Business Profile offers a direct line of communication with customers through features such as messaging and booking appointments. These features make it easier for potential customers to reach out to you and engage with your business, ultimately leading to increased sales.

Integrates with Other Google Tools

One significant advantage of having a Google Business Profile is its integration with other Google tools that can help boost your business's online presence. For example, you can use Google Posts to share news, promotions, or events directly on your Business Profile. You can also gain valuable insights into how customers find and interact with your business through Google Analytics.

See Increased Sales Today!

A Google Business Profile can increase your sales. All you have to do is create a profile, optimise it, and actively manage and update it regularly.

Need help?

Get in touch with our SEO services today. Our team of experts will set up and optimise your Google My Business listing so you can focus on growing your business.